Articles

Social jet lag is the hidden disruptor of modern life. Mimicking the effects of travel across time zones, it erodes energy, focus, and recovery week after week. This post explains the science behind social jet lag, why it matters for health and performance, and how simple circadian strategies can help realign your body clock.

Air travel exposes the human body to an environment unlike anything encountered on the ground. Cabins are engineered for safety and relative comfort, but the physiological stressors of altitude, including reduced oxygen availability, altered hormonal signalling, and extremely low humidity, create a perfect storm for dehydration. While jet lag and circadian disruption are often the focus of discussion, the physiological impact of altitude on hydration is a distinct challenge in its own right and demands targeted management.

Discover the science behind sleep temperature and mattress selection. Learn how airflow, materials, and new technologies influence thermoregulation, deep sleep, and recovery.

HMN24 isn’t just a supplement brand. It’s a neuroscience-led system designed around three core principles: Circadian Modulation, Jet Lag Mitigation, and Arousal State Management. We’ve developed protocols trusted by elite athletes, special operations units, and high-performance travellers, and we’re now embedding them into the world’s leading hospitality environments.

The hospitality industry is in the midst of a significant evolution. Wellness is no longer a niche feature or optional add-on. It is becoming a central pillar of the guest experience.

In today’s world of supplements and biohacks, complexity is king.

We’re offered DNA tests to guide our diets, microbiome kits to interpret our gut, and 50-ingredient blends to "cover all bases."

But amidst the noise, we've lost sight of one of the most foundational elements of human health:

The interplay between core body temperature, bedding, ambient environment, and emerging thermoregulation technology represents a foundational pillar of sleep health. By understanding and manipulating these variables, through smart material choices, proper environmental control, and tech-assisted precision, individuals can improve sleep onset, reduce fragmentation, and enhance the overall restorative value of sleep.

Red Bull’s functional origin (jet lag) was lost in translation as it became a lifestyle product.

The mechanism, high caffeine, sugar, and B vitamins, delivered a short-term boost, not long-term physiological alignment.

In truth, it didn’t solve jet lag; it merely masked its effects.