Articles

Frequent travel doesn’t have to derail your sleep. By replicating familiar cues, temperature, scent, light, and routine—you can trick the nervous system into perceiving safety and calm, even in a hotel room. Our latest article explores the science behind travel sleep optimisation and offers practical steps for high performers to protect recovery on the move.

Jet lag is often seen as a sleep problem. But hydration and electrolyte balance play a fundamental role in circadian alignment, recovery, and adaptation to new time zones. This article explores the science and shares practical hydration protocols for travel.

Sleep tourism is transforming how we travel. No longer about indulgence or adventure alone, the new luxury is restoration. This article explores the science, industry shifts, and practical applications behind the rise of sleep-focused travel, and what it means for performance, hospitality, and everyday wellbeing.

Social jet lag is the hidden disruptor of modern life. Mimicking the effects of travel across time zones, it erodes energy, focus, and recovery week after week. This post explains the science behind social jet lag, why it matters for health and performance, and how simple circadian strategies can help realign your body clock.

Air travel exposes the human body to an environment unlike anything encountered on the ground. Cabins are engineered for safety and relative comfort, but the physiological stressors of altitude, including reduced oxygen availability, altered hormonal signalling, and extremely low humidity, create a perfect storm for dehydration. While jet lag and circadian disruption are often the focus of discussion, the physiological impact of altitude on hydration is a distinct challenge in its own right and demands targeted management.

With British Airways recently announcing that it is listing a hydration solution as part of its short-haul offering, this signals a growing shift in how the travel industry is addressing the physiological challenges of flying.