What Is Wellness?
Wellness is often mistaken for self-care, fitness, or lifestyle upgrades. In reality, wellness is an active movement toward improved functioning, resilience, and meaningful engagement with life. This piece reframes wellness using the WHO definition and the John Travis Illness–Wellness Continuum, and clarifies how wellness differs from, and complements, longevity.
The HMN24 Core Range: A Circadian-Aligned Performance System
The HMN24 Core Range supports the body’s natural circadian rhythm to enhance cognitive clarity, sustained focus, emotional regulation, and sleep quality. Rather than stimulating or sedating, the formulations reinforce the neurochemical patterns that govern human performance across the day. This is performance that is sustainable, not fragile, rooted in biological intelligence, pharmacokinetics, and sleep-wake neurobiology.
The Rise of Outcome-Based Hospitality: From Comfort to Human Performance
The hospitality industry is entering a new era, one where the value of a stay is defined not by comfort or amenities, but by measurable improvements in how guests feel and function. Wellness experience data is enabling hotels to personalise recovery, optimise environments, and create stays that genuinely restore human performance.
Why Circadian Rhythm May Be Central to Protecting the Brain
Disrupted circadian rhythms are not just a side-effect of Alzheimer’s, they may play a direct role in its development. Recent research shows that when the brain’s internal clocks fall out of sync, key repair and immune processes become mis-timed, accelerating inflammation and the buildup of toxic proteins. Protecting the circadian system may therefore be a central strategy for long-term brain health.
Environmental Literacy: The Missing Competency in Wellness and High Performance
Modern wellness often focuses on what happens inside the body, diet, sleep, and exercise, while ignoring the world around it.
This article explores why environmental literacy, understanding how air, light, temperature, sound, and spatial design shape physiology—is emerging as the missing skillset in wellness and performance. It argues that to truly optimise humans, we must first optimise the environments they inhabit.
The Temperature Effect: How Morning Warmth and Cold Shape Your Day
Your body temperature follows a powerful circadian rhythm that determines how you wake, focus, and recover. In this article we explore the science behind morning warmth and cold exposure, revealing how these simple cues can transform alertness, mood, and daily performance.
The Vegas Effect, How an Entire City Hacks Human Biology, and How HMN24 Rebalances It
Las Vegas isn’t powered by luck, it’s powered by biology.
This article explores how the city’s architecture, lighting, air systems, caffeine, alcohol, and reward design manipulate circadian rhythms and dopamine pathways to keep visitors awake, euphoric, and spending.
A fascinating look at how environmental science becomes behavioural control.
The Science of Sound: How Biophilic Soundscapes Are Improving Health, Focus, and Recovery
Natural soundscapes, birdsong, ocean waves, forest ambience—are no longer just background relaxation. Research shows they reduce stress, improve focus, and support circadian health across healthcare, workplaces, hospitality, and personal recovery.
What We Need to Know About Biophilic Design
Biophilic design reconnects our built environments with nature. Research shows it reduces stress, boosts productivity, increases customer spending, and strengthens communities. This article explores the science, the economics, and why it’s becoming an essential growth strategy
Cold Water Immersion: Dosage, Sex Differences, and Practical Frameworks
Cold water immersion is one of the most effective tools for recovery and mental resilience, but only when dosed correctly. This article explores the science of time × temperature, how men and women differ in cold response, and how to apply progression plans that maximise benefits while minimising risks.
From Gatekeepers to Google: How Access to Science is Reshaping Health and Self-Care
Science has moved from the lab to the living room, empowering individuals to take control of their health. But with this access comes risk: misinformation, misinterpretation, and science-washing. In this article, we explore how access to science is reshaping the balance between healthcare and self-care, and why the future depends on using it responsibly.
The Role of L-Theanine in RISE
Caffeine boosts alertness, but it can overstimulate the nervous system when used alone. L-theanine provides balance, creating calm focus, regulating neurotransmitters, and protecting circadian stability. Here’s why this synergy makes RISE different.
