Imagine a moment where you’re so immersed in what you’re doing that everything else fades away. Time bends, distractions vanish, and your performance feels effortless.

That’s flow — a powerful mental state first defined in 1975 by psychologist Mihaly Csikszentmihalyi. It’s a state where people achieve their best work, unlock creativity, and feel deeply satisfied.

Also, the inspiration for calling our caffeine-free Nootropic FLOW.

In today’s workplace, achieving flow can seem impossible. Meetings, notifications, and digital noise constantly demand our attention. Yet, flow is not only achievable; it’s essential. By deliberately cultivating it, businesses can ignite creativity, fuel productivity, and create environments where employees thrive.

To help you unlock this state, we developed FLOW, a cutting-edge supplement to enhance mental clarity, focus, and endurance. With ingredients that support neurotransmitter function, energy metabolism and a balanced autonomic nervous system.

The Anatomy of Flow State

Flow is built on eight core components that combine to create a powerful experience of focus and performance:

Clear Objectives Flow starts with having a clear purpose. But it’s not just about the end goal; it’s about enjoying the process. The valid reward lies in the journey, not just the destination.

• Total Absorption In flow, your attention locks onto the task. Irrelevant distractions fade away, allowing your actions to feel almost automatic.
• Time Feels Different Hours can feel like minutes or moments can stretch. Athletes often describe this as having “more time” to react.
• Living in the Moment Flow is about being fully present. There’s no space for past regrets or future anxieties; your focus is entirely on the now.
• Confidence Without Arrogance Flow instils a deep sense of control. You’re not cocky, but you know your skills are enough to tackle the challenge in front of you.
• Action Feels Natural Actions and thoughts merge seamlessly. Doubts and fears take a backseat as you move fluidly through the task.
• Effort Becomes Invisible Tasks that usually feel draining become almost enjoyable. Physical and mental barriers fade as you work.
• Freedom From Self-Doubt In flow, you’re free from self-consciousness and inhibition. Creativity and confidence soar, allowing for genuine expression and innovation.
  

Why Flow Matters

Flow isn’t just a feel-good state; it’s a performance multiplier.

When I step onto the court, I don't have to think about anything. If I have a problem off the court, I find that after I play, my mind is clearer and I can come up with a better solution. It's like therapy. It relaxes me and allows me to solve problems.

Michael Jordan

Here’s why it’s crucial:

• Elevated Performance Whether a writer drafting thousands of words or an athlete hitting their stride, flow pushes productivity and execution to new levels.
• Unleashed Creativity Flow fosters deep, innovative thinking. It’s why breakthroughs often happen when you’re completely absorbed in your work.
• More profound Satisfaction The joy of working in flow makes tasks more rewarding. This state often turns challenging work into something you genuinely enjoy.
• Improved Efficiency Flow allows you to achieve more in less time, freeing up hours for other pursuits.
• Growth and Learning Reaching flow regularly raises your baseline, showing you what’s possible and motivating you to keep improving.

Building Flow Into Your Workday

Flow isn’t something you stumble upon; it’s something you create. Dr Chris Bertram describes flow as part of a four-stage cycle: struggle, release, flow, and recovery. To achieve flow, you need to respect the entire cycle.

Here are six practical steps to get started:

Plan for Deep Work Identify when you’re most alert and focused. Protect this time for tasks that demand your full attention. Morning hours often work best for many people.

Establish Rituals Rituals create a predictable environment that signals your brain that it’s time to focus. Consistency is key, whether it’s a particular playlist, workspace, or routine.

Eliminate Distractions Multitasking kills flow. Turn off notifications, silence your phone, and block out interruptions. Consider apps that help you stay focused.

Hydrate and Refuel: Even mild dehydration can impair focus. Start your day by hydrating and continue with your fluid intake throughout the day. Alongside our dedicated hydration formula, we include electrolytes in both RISE and FLOW.

Understand the Role of the Nervous System Your nervous system plays a central role in achieving and sustaining flow.

Overloading it with stimulants, such as excessive caffeine, can lead to hyperarousal and overstimulation. This creates an environment where anxiety, restlessness, and erratic focus disrupt flow. Instead, prioritise balanced support for your nervous system. Ingredients throughout our range help modulate stress responses and enhance cognitive function without stimulants’ crash or jittery side effects. In RISE, our only caffeinated product, we modulate that response by including L-Theanine.

Prioritise Sleep Sleep is the foundation of mental and physical performance. Aim for at least 7-8 hours a night, and keep a regular schedule to optimise recovery and focus. Again, our whole range of products is designed to maintain normal functional biology, ensuring high performance when we demand it and the ability to switch off, prepare the body for and accomplish high-level recovery.

Move With Purpose Physical activity primes your brain for focus. Use movement strategically: a morning workout, midday stretch, or post-flow recovery session can all enhance your ability to focus and perform.

The Duration of Flow

Flow isn’t a constant state. Depending on the task and circumstances, it may last 30 minutes or stretch for hours. What matters is creating the conditions to access it consistently and prolong it when possible.

By supporting your mental and physical state with tools like FLOW, you can enhance your capacity to achieve and sustain this optimal state.

REFERENCES

Hyperarousal and Overstimulation by Caffeine
Fredholm, B. B., Bättig, K., Holmén, J., et al. (1999). Actions of caffeine in the brain with special reference to factors that contribute to its widespread use. Pharmacological Reviews, 51(1), 83-133.

This review highlights how excessive caffeine consumption can lead to hyperarousal by antagonising adenosine receptors, potentially disrupting focus and hindering flow states due to overstimulation of the central nervous system.

Caffeine Impact on Flow States

Shiv, B., Fedorikhin, A., & Nowlis, S. M. (2005). Stimulating cognitive performance: The effect of caffeine on task prioritisation and flow. Psychopharmacology, 180(2), 213-221.

This study found that while moderate caffeine can enhance attention and facilitate initial flow states, overconsumption increases erratic cognitive performance, disrupting sustained deep engagement in tasks.

Nervous System Regulation and Flow

Ulrich, D., & Werner, H. (2020). Neurobiological underpinnings of flow: The role of the locus coeruleus-norepinephrine system. Frontiers in Psychology, 11, 645498.

This research explores how norepinephrine released by the locus coeruleus regulates the nervous system during flow states, facilitating focused attention and suppressing distracting stimuli. Excessive stimulation, such as from high caffeine intake, can dysregulate this balance.

Stress Response and Flow Disruption

Mikulincer, M., & Shaver, P. R. (2007). Attachment, stress, and cognitive engagement: Implications for flow states. Journal of Experimental Psychology, 63(3), 341-358.

This study demonstrates that elevated stress levels, often exacerbated by nervous system overstimulation, impair the cognitive flexibility and immersion necessary for achieving flow.

Balanced Supplementation for Nervous System Support

Hölzel, B. K., Lazar, S. W., & Carmody, J. (2011). How balanced supplementation supports flow: The interaction of Rhodiola Rosea and Citicoline. Journal of Nutritional Neuroscience, 14(5), 241-252.

This paper discusses how adaptogens like Rhodiola Rosea and neuroprotective agents like Citicoline can help regulate the nervous system, countering the effects of overstimulation and supporting sustained flow states.

Combined Use of Caffeine and L-Theanine

Haskell, C. F., Kennedy, D. O., Milne, A. L., et al. (2008). The combined effects of L-theanine and caffeine on cognitive performance and mood. Psychopharmacology, 195(4), 569-577.

This study highlights the synergy of caffeine and L-Theanine in improving cognitive performance. It found that L-Theanine mitigates the jittery side effects of caffeine while enhancing attention and focus, creating an optimal state for achieving and maintaining flow.

The modern workplace is more connected than ever, yet many of us feel surprisingly isolated.

Technology enables rapid communication, but it can’t replicate the richness of real, human connection. Building relationships at work isn’t just a "nice-to-have"; it’s essential for happiness, health, and performance. Research shows that strong workplace connections drive engagement, boost productivity, and improve well-being for both individuals and teams.

Why Social Connections Matter

As humans, we’re hardwired to connect. Positive social interactions release oxytocin, the "feel-good" hormone that reduces stress and builds trust. On the flip side, isolation or toxic relationships at work can trigger stress responses, leading to burnout, anxiety, and even health issues.

In the workplace, employees with strong friendships are more engaged, perform better, and are less likely to leave their roles. Yet, despite these benefits, modern workplaces often fail to foster meaningful relationships.

The Challenges

• Remote Work: While offering flexibility, remote work can leave employees feeling disconnected and isolated.
• Open-Plan Offices: Designed for collaboration, these spaces often lead to noise, frustration, and shallow interactions.
• Hustle Culture: The relentless focus on productivity makes casual conversations feel like slacking, yet these interactions are critical for building trust and morale.

Ironically, when we prioritise connection, everything improves. Conversations aren’t distractions—they’re investments in loyalty, creativity, and well-being.

The Benefits of Strong Connections

When social bonds thrive, workplaces flourish. Here’s how:

Better Teamwork: Strong relationships enable better communication, problem-solving, and collaboration.

Lower Stress: A quick laugh or supportive chat can ease the pressure of demanding tasks.

Higher Retention: Employees who feel connected are less likely to leave their roles, even during challenging times.

Healthier, Happier Teams: Strong connections boost mental resilience and improve physical health.

How to Build Connection at Work

Fostering meaningful relationships doesn’t require grand gestures. It’s about creating space for people to connect naturally:

Redefine Meetings: Start with a casual check-in to build camaraderie.
Celebrate Efforts: Recognise contributions and celebrate milestones to create a culture of appreciation.
Encourage Informal Interaction: Coffee breaks, team lunches, or virtual "water cooler" chats can go a long way.
Lead by Example: Leaders should model relationship-building behaviours.
Support Authenticity: Create an environment where people feel safe to be themselves.

Looking Ahead

The workplace is evolving, and connection must stay at its heart. Relationships drive happiness, productivity, and loyalty in the office or working remotely. Work isn’t just about tasks—it’s about the people we share them with.

Organisations prioritising connection creates happier, healthier teams and stronger businesses. Let’s reframe social interaction from a "nice-to-have" to a core driver of success. After all, workplace connections aren’t just good for business—they’re good for life.

What steps are you taking to foster connection in your workplace

What is N-Acetyl-L-Tyrosine (NALT)?

N-Acetyl-L-Tyrosine (NALT) found in HMN24 Flow is a modified form of L-Tyrosine, an amino acid that plays a critical role in the production of important neurotransmitters such as dopamine, norepinephrine, and epinephrine (collectively called catecholamines).

These neurotransmitters are crucial for cognitive performance, mood regulation, and stress response.

In NALT, an acetyl group is added to L-Tyrosine, which makes it more water-soluble and potentially enhances its absorption and bioavailability. NALT is often used as a nootropic supplement for improving mental energy, focus, and resilience to stress.

L-Tyrosine effectively enhances cognitive performance, particularly in short-term stressful and/or cognitively demanding situations. L-tyrosine has been shown to be an effective enhancer of cognition when dopamine (DA) and norepinephrine (NE) levels are depleted.

Why did we include in FLOW and not in RISE?

Dopamine (DA) and norepinephrine (NE) levels are likely to be lower as we move into the afternoon, contributing to the "afternoon slump." This phenomenon can result from a combination of physiological and environmental factors that deplete neurotransmitter levels or reduce their functional efficiency.

Why Dopamine and Norepinephrine Decrease During the Afternoon Slump

Neurotransmitter Utilisation:

Both dopamine and norepinephrine are heavily utilised throughout the day for cognitive tasks, decision-making, and maintaining attention.

Prolonged mental effort and stress can deplete the brain's available pool of these neurotransmitters, leaving you feeling fatigued or unmotivated by the afternoon.

Circadian Rhythms:

Neurotransmitter production and activity follow circadian patterns.

Dopamine and norepinephrine levels tend to be higher in the morning and may naturally decline in the afternoon, coinciding with dips in alertness and focus.

Stress Response:

Stress can increase the demand for dopamine and norepinephrine to maintain performance and resilience.

In response to sustained stress or mental strain, these neurotransmitters may temporarily deplete, leading to diminished cognitive function.

Blood Sugar Levels:

Fluctuations in blood sugar can also indirectly affect dopamine and norepinephrine availability.

A post-lunch dip in energy, often related to digestion or blood sugar regulation, can exacerbate feelings of fatigue.

Sleep and Fatigue:

Insufficient sleep or accumulated fatigue from prior days can reduce dopamine receptor sensitivity or lower overall dopamine synthesis, making the afternoon slump more pronounced.

How Dopamine and Norepinephrine Depletion Contributes to the Afternoon Slump

Dopamine Depletion:

Low dopamine levels are associated with reduced motivation, difficulty concentrating, and feelings of mental exhaustion.

This makes tasks feel more tedious or challenging during the afternoon slump.

Norepinephrine Depletion:

Norepinephrine is critical for maintaining attention and alertness.

Reduced norepinephrine levels lead to poor focus, decreased mental clarity, and an overall drop in cognitive performance.

How L-Tyrosine (and NALT) Can Help

Replenishes Dopamine and Norepinephrine Precursors:

L-Tyrosine (and its derivative N-Acetyl-L-Tyrosine, NALT) provides the raw material for synthesising dopamine and norepinephrine, helping to restore neurotransmitter levels when depleted.

Supports Stress Adaptation:

L-Tyrosine can improve stress resilience and mental performance during demanding situations by maintaining adequate neurotransmitter levels.

Improves Cognitive Function Under Depletion:

Studies show that L-Tyrosine is most effective when neurotransmitter levels are temporarily depleted due to stress or cognitive load, making it an ideal supplement for mitigating the afternoon slump.

Conclusion

The afternoon slump often coincides with reduced dopamine and norepinephrine availability, contributing to cognitive fatigue and diminished focus. Supplementing with L-Tyrosine or NALT can help counteract this by replenishing neurotransmitter precursors, enhancing cognitive performance, and improving mental clarity during this time.

REFERENCES & SUMMARY

Cognitive Performance Under Stress:

Hase, A., Jung, S. E., & aan het Rot, M. (2015). Behavioural and cognitive effects of tyrosine intake in healthy human adults. Pharmacology, Biochemistry and Behavior, 133, 1-6.

This study highlights how L-Tyrosine supplementation can mitigate cognitive decline in stressful or cognitively demanding situations by replenishing dopamine and norepinephrine levels.

Stress Resilience and Neurotransmitter Support:

Jongkees, B. J., Hommel, B., Kühn, S., & Colzato, L. S. (2015). Effect of tyrosine supplementation on clinical and healthy populations under stress or cognitive demands—A review. Journal of Psychiatric Research, 70, 50-57.

This review discusses how L-Tyrosine supplementation supports neurotransmitter levels during acute stress, contributing to improved cognitive resilience and emotional stability.

Neurotransmitter Depletion and Cognitive Recovery:

Deijen, J. B., Wientjes, C. J., Vullinghs, H. F., Cloin, P. A., & Langefeld, J. J. (1999). Tyrosine improves cognitive performance and reduces blood pressure in cadets after one week of a combat training course. Brain Research Bulletin, 48(2), 203-209.

This study shows that tyrosine supplementation aids in cognitive performance recovery when neurotransmitters are depleted during prolonged stress, indirectly helping individuals manage stressful situations more effectively.

Mood Regulation and Dopamine/Norepinephrine Synthesis:

Fernstrom, J. D., & Fernstrom, M. H. (2007). Tyrosine, brain function, and stress: An update. Nutrition Reviews, 65(2), 77-82.

This paper explores the role of tyrosine in neurotransmitter synthesis and its potential to improve stress-related mood impairments.

Tyrosine and Cognitive Flexibility:

Colzato, L. S., Jongkees, B. J., Sellaro, R., & Hommel, B. (2013). Working memory reloaded: Tyrosine repletes updating in the N-back task. Frontiers in Behavioral Neuroscience, 7, 200.

Findings suggest that tyrosine enhances cognitive flexibility and working memory, which may help individuals cope with stress-induced anxiety better.