Rise™. The great-tasting morning drink formulated to optimise your brain, energy and alertness when you wake. Optimising cognitive output, and physical function, enabling you to manage all the demanding tasks the morning hours throw at you.

Order before 7pm for next day delivery
  • Mix with 400ml water upon waking
  • Mental performance (*1)
  • Reduce fatigue (*3)
  • Improve concentration and alertness (*2), (*5)
  • Supports hydration (*4)
  • Supports nervous system and vision (*6), (*7)
  • Suitable for vegans and gluten free

RISE provides 125mg of naturally-sourced Caffeine from unroasted Robusta Coffee beans, Blueberry Juice Extract, Citicoline CDP-Choline, Acetyl L-Carnitine and Creapure ®

Rise also delivers Electrolytes from Coconut, Watermelon and Cucumber powder and a precision B-Vitamins blend to enable you to be ready, be optimised and Win The Morning.

Product Ingredients

Full Ingredient List

HMN Optimise (*1) : (Blueberry Juice powder, Creapure ® Creatine Monohydrate, Acetyl L-Carnitine, Citicoline CDP- Choline, L-Theanine, Caffeine (from natural coffee extract), Pantothenic acid). HMN Energy (*3): (Thiamine, Riboflavin, Niacin, Vitamin B6, Folic acid, Vitamin B12, Biotin) HMN Hydrate (*4): (Coconut water powder, Watermelon juice powder, Cucumber fruit powder, Sodium, Potassium, Magnesium, Calcium), Citric acid, Natural flavours, sweetener (Sucralose)

*NRV% Nutrient reference value.
Suitable for vegans, gluten free, allergen free.

Blueberry Juice Powder

- Source of Antioxidants
- May help improve memory (2)
- Great natural colour and flavour
- Blueberries may help reduce inflammation (1)

Blueberries are a small, blue-purple fruit that belongs to the genus vaccinium. They, and dark coloured berries like them (Blackberries, Cherries, Haskap berries) are key additions to the diet of anyone looking to perform optimally. Blueberries possess neuroprotective and anti-inflammatory properties (1) and are a source of antioxidants. Studies on animals and humans have shown potential improvement in memory after blueberry supplementation (2).

Creapure® - Creatine Monohydrate

- Key role in energy production
- Supports mental and physical demands
- May support cognitive performance in vegans & vegetarians (3)

Creatine is a molecule that’s produced in the body from amino acids, it is vital for proper neural and brain functioning. It stores high-energy phosphate groups in the form of phosphocreatine which are donated to ADP, regenerating it to ATP, the primary energy carrier in the body. This role in energy production is particularly relevant under conditions of high energy demand such as intense physical or mental activity.

Creatine has been demonstrated to potentially increase cognition (memory, learning, and performance) in people with no dietary creatine intake, like vegetarians and vegans (3). These benefits also appears to extend to the sleep deprived and elderly people without any salient cognitive decline. Studies have shown that supplementing Creatine in a rested state (after sleep) may increase cognitive function for young Omnivores (3).

Citicoline CDP-Choline

- Derivative of Acetylcholine
- Combination of Cytidine & Choline
- Partially converts into Uridine
- Linked to attentional performance. (5)

Citicoline CDP-Choline is a derivative of the neurotransmitter, Acetylcholine, which plays a role in motivation, arousal, attention, learning, and memory. Upon use in supplemental form, Citicoline CDP-Choline breaks down into Choline and Cytidine, with the Cytidine then partially converted into Uridine. Citicoline CDP-Choline is a highly absorbable (4) brain-health nutrient and nootropic, linked to potential attentional performance (5). It is an expensive and rarely-used addition in it’s full efficacy. Often inferior sources of Choline are used instead, or it is used in doses well outside the necessary levels to have an impact.

HMN 24 ® recommends 500mg of Citicoline CDP-Choline taken daily, with one serving in the morning with Rise (™) and one serving in the afternoon with Flow ® . Both products contain 250mg of Citicoline CDP-Choline.

Natural Caffeine Extract from coffee bean

- May improve concentration.(*2)
- May increase alertness. (*5)
- Provides mental stimulation.

Caffeine is a powerful stimulant and it can be used to improve physical strength and endurance. It is classified as a nootropic because it sensitizes neurons and provides mental stimulation. Rise (™) contains a caffeine source that is naturally derived from coffee beans. Caffeine has been shown to potentially improve alertness and concentration (*2, *5)

Acetyl L-Carnitine (ALCAR)

- Highly bioavailable form of Carnitine
- Synergistic with Citicoline CDP-Choline
- Burns fat as a fuel for energy
- Key metabolic system support.

L-Carnitine is a compound produced by the body from lysine and methionine. It may be potentially synergistic with Citicoline CDP-Choline. L-Carnitine is acetylated to produce Acetyl-L-Carnitine (ALCAR), which is similar, but crosses the blood-brain barrier more efficiently. Carnitine is best known for its involvement in the mitochondrial oxidation of long-chain fatty acids. Carnitine serves an important role in the burning of fat for fuel and ferrying fatty acids across the walls of the mitochondria, where they are oxidized and turned into energy.


- Amino acid found in Green Tea
- Synergistic potential when used with Caffeine
- May improve performance and mood (when used with Caffeine) (6)

L-Theanine is an amino acid that is not common in the diet and is deemed a non dietary amino acid, similar to L-Ornithine or L-Citrulline. L-Theanine has structural similarity to glutamine and both neurotransmitters that are produced from it (GABA and glutamate) and is known to reach the brain and act in the brain following oral ingestion. Studies have shown that the combination of L-Theanine and Caffeine may work synergistically. One study carried out in 2008 showed results that suggest that L-theanine and Caffeine in combination may be beneficial for improving performance and mood (6.)

Vitamin B5 (Pantothenic acid)

- Reduces tiredness and fatigue (*3)
- Optimises mental performance (*1)
- Converts food into energy
- Vital for human performance.

Vitamin B5 (Pantothenic acid) is one of the most important vitamins for human life. It’s necessary for making blood cells, and it helps you convert the food you eat into energy. Vitamin B5 helps to reduceAdd Ingredient tiredness and fatigue (*3) and helps to contribute to mental performance (*1).

B-Vitamin Complex

(Niacin, Riboflavin, Vitamin B6, Thiamine, Folic acid, Biotin, Vitamin B12)

- Reduce tiredness and fatigue (*3)
- Optimise mental performance (*1)
- Nervous system function (*6)
- Helps strengthen vision (*7)

B vitamins are a class of water-soluble vitamins that play important roles in cell metabolism and synthesis of red blood cells. HMN 24 ® use a B-Vitamin blend across the range of our products, believing they are key components of optimal human performance, particularly vital to ensuring alertness and offsetting fatigue (*3). Riboflavin has also been shown to be a vital part of ensuring our vision stays strong (*7), which is paramount whilst spending much of our day looking at blue light.

Coconut Water Powder

- Naturally hydrating
- Source of naturally occurring electrolytes
- Trace minerals

Hydration upon waking is vital as we know. Coconut water powder is a 100% natural source of electrolytes that can assist with hydration.

Watermelon Juice Powder

- Rich in antioxidants
- Assist with digestion
- Contains Citrulline and Lycopene

Watermelon juice powder is rich in antioxidants such as lycopene, beta-carotene, lutein, zeaxanthin and cryptoxanthin. In addition, watermelon powder may also have a beneficial effect on the digestive system and improve metabolism.

Cucumber Fruit Powder

- Rich in Vitamin C and K.
- Source of naturally occurring electrolytes
-Naturally hydrating

Cucumber is a fruit that contains a multitude of beneficial vitamins and minerals such as Vitamin C, K, Potassium, Magnesium and Manganese.

Electrolyte blend: Sodium/Potassium/Magnesium/Calcium

- Maintain electrolyte balance
- Reduce tiredness and fatigue
- Assists with hydration

Sodium is an essential electrolyte that helps maintain the balance of water in and around your cells. It’s important for proper muscle and nerve function. Potassium is a mineral and electrolyte that contributes to the normal functioning of the nervous system (*8). Magnesium is a mineral found in the earth, sea, plants, animals and humans and it contributes to a reduction in tiredness and fatigue (*4) and to normal electrolyte balance (*5). Every cell in your body contains and needs magnesium to function. Calcium is a nutrient that all living organisms need, including humans. It is the most abundant mineral in the body, and it is vital for bone health. Calcium also contributes to normal neurotransmission (*6) (the transmission of nerve impulses between neurons or between a neuron and a muscle fibre or other structure).

Nutrition & Health Claims

Nutrition & Health Claims

1. Pantothenic acid contributes to normal mental performance.

2. Caffeine helps to improve concentration

3. Vitamin B2, B5, B6 and B12 contribute to a reduction in tiredness and fatigue.

4. Magnesium contributes to electrolyte balance.

5. Caffeine helps to improve alertness.

6. Riboflavin contributes to normal functioning of the nervous system

7. Riboflavin contributes to the maintenance of normal vision

8. Potassium contributes to normal functioning of the nervous system

Ingredient Science

1. Lau, F., Bielinski, D., & Joseph, J. (2007). Inhibitory effects of blueberry extract on the production of inflammatory mediators in lipopolysaccharide-activated BV2 microglia. Journal Of Neuroscience Research, 85(5), 1010-1017. doi: 10.1002/jnr.21205

2. Krikorian, R., Shidler, M., Nash, T., Kalt, W., Vinqvist-Tymchuk, M., Shukitt-Hale, B., & Joseph, J. (2010). Blueberry Supplementation Improves Memory in Older Adults†. Journal Of Agricultural And Food Chemistry, 58(7), 3996-4000. doi: 10.1021/jf9029332

3. Benton, D., & Donohoe, R. (2010). The influence of creatine supplementation on the cognitive functioning of vegetarians and omnivores. British Journal Of Nutrition, 105(7), 1100-1105. doi: 10.1017/s0007114510004733

4. Sarkar, A., Ghosh, D., Haldar, D., Sarkar, P., Gupta, B., Dastidar, S., & Pal, T. (2012). A rapid LC–ESI-MS/MS method for the quantitation of choline, an active metabolite of citicoline: Application to in vivo pharmacokinetic and bioequivalence study in Indian healthy male volunteers. Journal Of Pharmaceutical And Biomedical Analysis, 71, 144-147. doi: 10.1016/j.jpba.2012.07.003

5. McGlade, E., Locatelli, A., Hardy, J., Kamiya, T., Morita, M., & Morishita, K. et al. (2012). Improved Attentional Performance Following Citicoline Administration in Healthy Adult Women. Food And Nutrition Sciences, 03(06), 769-773. doi: 10.4236/fns.2012.36103

6. Haskell, C., Kennedy, D., Milne, A., Wesnes, K., & Scholey, A. (2008). The effects of l-theanine, caffeine and their combination on cognition and mood. Biological Psychology, 77(2), 113-122. doi: 10.1016/j.biopsycho.2007.09.008

Directions for Use

Directions for Use: Add 1 scoop (12.5g) or 3 rounded teaspoons of powder to 400ml of ice-cold water, stir in a large glass or shake in a HMN 24 ® shaker for 10 seconds and enjoy. To fuel your human potential and give Rise® to purpose, drink 45-60 minutes after waking. Do not exceed two servings daily.

Rise ® is great to use pre-exercise, pre-work, pre-school run or simply pre-starting your performance-driven day, whatever the goals.

All HMN24® products have been developed to provide approximately 1 months support, but do not necessarily need to be used every day. All of our products are best used on days where mental and physical workload are at their highest. We believe for most people, this is usually 5-6 days per week with 1-2 days off. Therefore, 24 servings is 28-32 days supply. We all need balance in our life and nutritional support is no different.

Important Information

Food supplements should be stored out of the reach of children.Do not use if seal is broken. After use immediately re-seal. Do not allow moisture into the pack. Leave desiccant bag within the pack.

Food supplements should not be used as a substitute for a varied diet.

High caffeine content, not suitable for children, pregnant women and persons sensitive to caffeine (31.25mg/100ml). Discontinue use and consult a medical professional if adverse reactions occur.
Do not exceed the recommended dose.


To succeed in your performance lifestyle goals, It is vital that your morning routine is driven by intent and led by habits that enable you to feel optimised and focussed.

A successful morning routine needs to be one that maximises energy levels, optimises hydration and heightens mental performance and awareness, facilitating a positive attitude and a growth mindset, committed to making you ready to win the morning.

Product Overview

RISE™ has been expertly developed to optimise your morning. It is formulated with Blueberry Juice Powder, which contains naturally-occurring Antioxidants and gives RISE™ it's great natural flavour and colouring. RISE™ also contains the human optimising combination of Naturally derived Caffeine, Theanine and CDP- Citicoline, supported by 500mg of Acetyl- L Carnitine, all vital additions to any formula aiming to enhance Acetylcholine production. On top of this, we have added Creapure® Creatine Monohydrate, which is becoming a growing functional staple of our community seeking performance optimisation.

RISE™ also contains a vital electrolyte blend from Magnesium, Natural Coconut Water Powder, Watermelon Juice Powder and Cucumber Fruit Powder, to help speed up the hydration process (*4) after a good night’s sleep. Immediate hydration is essential upon waking to ensure cognitive function and ensure lost fluids are replenished. Completing the triple action morning optimisation is a full strength B-Vitamin energy complex to help optimise mental performance (*1).

RISE™ tastes unbelievable when mixed in water (try pouring it over ice) and with less than 25 calories per serving and only 2.3g of sugar from Blueberries, it fits nicely into any personalised dietary solution.

RISE™ is not to be compared with fizzy canned energy drinks delivering some caffeine yet miniscule amounts of functional ingredients just to make a pack claim. Energy drinks and coffee typical only deliver caffeine as a functional ingredient in any sufficient levels to make a difference to human performance. RISE™ delivers Nootropics, Caffeine, Amino Acids, Vitamins and Electrolytes to deliver a MetaHMN start to your day.

All HMN24® products have been developed to provide approximately 1 months support, but do not necessarily need to be used every day. All of our products are best used on days where mental and physical workload are at their highest. We believe for most people, this is usually 5-6 days per week with 1-2 days off. Therefore, 24 servings is 28-32 days supply. We all need balance in our life and nutritional support is no different.

When you wake up, you want to be alert and a great start to the day is important

Jason Rickaby - Co Founder HMN24




Phil has been a prominent figure in the health and fitness industry for over quarter of a century.

One of the most sought after strength and conditioning coaches in the UK he built a hugely successful coaching business before moving into the field of education. In 2015 he founded the Advanced Coaching Academy, a platform built with the primary intention of improving the global standards delivered in the health and fitness industry.

Offering year long courses in Business, Nutrition and Advanced Coaching the Academy has serviced over 6000 students worldwide and in turn the clients of those students.

Phil continues to present on a national level and is still as passionate about nutrition, movement and performance as he ever was.



Jason Rickaby has worked in the sports nutrition industry since he was 21 years old. Having worked in product formulation and marketing for 7 years previously, he co-founded PhD Nutrition as a 28 year old and developed the formulas for the entire launch range and continued to work with the product development team as the brand grew exponentially.

Fascinated with nutritional supplementation since being an 18 year old, Jason has written 2 books within the area and contributed to numerous top UK fitness magazines up to the early 2000’s. His obsession with the physical and mental benefits of nutritional supplementation came after being an early adopter of Creatine Monohydrate as an 18 year- old gym fanatic in 1994 and using early versions of nootropics to help him pull all-nighters to finish his college and university projects.

Having spent almost 25 years working in the area, Jason’s love for great nutrition, intense movement and nutritional supplementation has been the driving force in his adult life and is a lifestyle he lives and breathes.