RISE

06:00 – 10:00

FLOW

13:00 – 17:00

PRE-SLEEP

60–90 min before bed

Cortisol Sleep Pressure (Adenosine) Temperature Sleep Urge Alertness Melatonin

The HMN24 SYSTEM Supports Strong Circadian Amplitude

A well-functioning circadian rhythm has a signature. Cortisol surges on waking. Alertness climbs with morning light. The afternoon dip is brief. Melatonin onset is steep, and sleep arrives easily.

Chronobiologists call this strong amplitude, clear peaks, defined troughs, sharp transitions.

Most people don't live there. Travel, late screens, broken sleep and a 24/7 culture flatten the curve. The day blurs. Mornings feel heavy, the slump stretches into the evening, and sleep comes late and shallow. Caffeine papers over the gaps until it stops working, and then you need more of it.

HMN24 is engineered to restore the shape. Each product targets a specific point in the 24-hour cycle, working with your physiology rather than overriding it. Clean waking energy. Sustained focus without the crash. Faster recovery from travel-induced and social jet lag.

Whether you're an athlete, a frequent flyer, or managing the demands of a dynamic lifestyle, our formulations are grounded in chronobiology, neuroendocrinology, adaptogenic and nootropic science, and mitochondrial energetics. Precise inputs, timed to biology.

READ MORE ABOUT CIRCADIAN AMPLITUDE

RISE™, our morning optimisation drink, is designed to go beyond traditional caffeine sources. It harnesses a precise blend of caffeine and L-theanine to promote a balanced state of cognitive arousal, delivering focus without the jitters.

The formulation also supports mental clarity, energy metabolism, and cellular hydration, helping you start your day with sustained energy and sharpness.

                         LEARN MORE                     

FLOW® is a synergistic blend of ingredients designed to enhance alertness and cognitive function without relying on central nervous system stimulants. It serves a dual purpose: first, to combat the natural afternoon energy dip (circadian trough) we all experience, and second, to provide a cognitive boost whenever heightened focus and mental clarity are needed outside typical peak hours.

 

By leveraging a precise selection of ingredients, FLOW® works in harmony with the nervous system during the latter half of the waking day, supporting both sustained alertness and the body's natural transition into restful sleep.

                         LEARN MORE                         

PRE-SLEEP has been expertly developed to support the time it takes us to fall asleep and induce naturally deep sleep, specifically REM (rapid eye movement) and NREM (non-rapid eye movement) sleep.

 

The formula utilises efficacious forms and scientifically proven doses of ingredients that improve the time it takes us to fall asleep, the consistency of our sleep, the duration of our sleep, and, most importantly, the architecture of our sleep. 

                       LEARN MORE                       

What our community says

"Never felt more in control with my energy levels"

I have been trialling it for my team, and as a human performance coach, I have been really impressed with the benefits. Waking and not experiencing any brain fog, getting to 2pm after lunch and not having any dip in energy or focus.

William P

"Game changer"

I'm nearly a week into this product, and I sleep better, deeper and longer. On waking, I'm not sluggish or yawning. My brain fog is lifted, my mood is chilled, and I feel I can accomplish anything.

Samuel L

"Outstanding"

Honestly, I've been surprised at how effective these products are. I use Rise as a coffee substitute but also during my harder gym workouts. The flow has weaned me off my afternoon caffeine habit.

Edgar C

"Ticked all the boxes"

I have been using this for 2 weeks and can tell the difference when I use and when I don't. Flow makes a big difference on my training days. The capsules work a treat — even shows the difference in my sleep on my Garmin the morning after.

Chris P

"Best I've used"

Sleep quality up, morning grogginess gone. The stack is doing exactly what it says on the tin.

Jordan K

"Real difference"

Two weeks in and the afternoon dip has disappeared. No jitters, no crash. Just a cleaner kind of focus.

Maya T

"Worth every penny"

I've cycled through every nootropic going. This is the first one I've stayed on. Genuinely changes how the day feels.

Liam B

"Effortlessly better days"

Feels like the floor has been raised. Energy is steadier, sleep is deeper, mood is even. Not going back.

Sasha R

INGREDIENTS

Precise, purposeful, and built around the biology of human performance, each ingredient within HMN24 is selected for its role within a wider regulatory system. Rather than relying on isolated effects, the formulation is designed to support how the body naturally manages energy, focus, recovery, and sleep across the day.

Every product is Informed Sport certified meaning each batch is independently tested for purity, accuracy, and contamination, so what's listed on the label is exactly what reaches the body. It's a standard built for elite sport, but it matters just as much for anyone who takes what they consume seriously.