BIOLOGICAL OPTIMISATION

Expertly designed nutritional supplements to support your sleep-wake cycle, regulate your nervous system and enhance focus, productivity, energy, mood and recovery. 

WELCOME TO HMN24

HMN24 is the first nutrition brand in the world to be led by the scientific fields of neuroscience and chronobiology.

Our products are precisely designed to balance the autonomic nervous system and improve sleep quality through the intelligent and strategic use of stimulants, nootropics, anxiolytic (stress-reducing), adaptogenic and complementary nutritional compounds that support essential biological requisites such as cellular hydration and energy metabolism.

A significant emphasis is placed on the specific active ingredient forms, bioavailability, dosages and delivery timing. 

We created a range of products that move significant health markers across cellular, metabolic, mental, and cardiovascular health. Several of these markers, such as heart rate variability (a measure of nervous system balance) and sleep quality, can be tracked through consumer wearable technology.

With constant input from smartphones, social media, and work tasks, the brain remains on high alert, overstimulating our fight-or-flight response and hindering our ability to achieve high-quality focus, sleep, rest, and recovery.

This overstimulation and chronic stress from demanding work environments and personal pressures significantly impact public health and well-being worldwide.

EDUCATION

We have a powerful and consistent educational offering at the core of our business that compliments and enhances the solutions we provide. 

OUR MISSION

To lower the psychological and physiological ‘cost’ that often comes with pursuing high-level cognitive and physical output.

SOLUTIONS

We create supplements that work in synergy with your biology to help optimise your performance, health and wellbeing.

FORMULATIONS

Our formulations are made with consideration of the latest science, ingredient quality, bioavailability and sources. 

DOSAGE

All of our ingredients are dosed and chosen based on the empirical data that supports their role in the specific formulation.

SYNERGISTIC INGREDIENTS

Our products are designed to work independently and in synergy with each other. Each formula created to manage and optimise a specific period within our sleep-wake cycles. 

TRANSPARENCY

We believe in 100% transparency with our ingredient inclusion and dosages. Publishing and talking openly about our rationale and formulations.