Almost two decades ago, Jason Rickaby and Phil Learney first crossed paths over a public discussion forum and discovered they shared a passion for nutrition, exercise and the pursuit of knowledge in that field. After meeting, they instantly became great friends, setting out on their own individual career paths within the health and fitness sector.
Jason in 2005, co-founded and bootstrapped the now globally renowned brand, PhD Nutrition, as CEO guiding and growing the business through two major acquisitions, before finally exiting the business in 2019 with a valuation of £32 Million.
In that time Phil positioned himself as one of the world's leading personal trainers. In 2015, he founded the Advanced Coaching Academy, a global education platform for the health and fitness industry.
From that first meeting, they stayed firmly in touch working on numerous collaborative projects together, always discussing and brainstorming their shared passion and agreeing that one day, if the opportunity arose, they would bring something new and innovative to the space.
In 2021 that opportunity came, and HMN24® was born.
A brand built on a lifelong passion for holistic human performance, one in which mental and emotional wellness is just as important as the physical: all synergistic, all needing to be optimised for us to be at our best. A brand about the solo or family-centred strivers, the business leaders, the students, creatives, entrepreneurs but more than anything, the individuals that want to fulfil their own very unique potential and put health, wellness and critical thinking at the beating heart of that.
HMN24 is a community where like-minded people can truly relate and be a part of. It’s the culmination of our four shared decades of life experience in business, coaching, physical challenge and epic failures, all wrapped up into a brand and proposition we are truly proud of.
We hope you become a part of it; we hope you love it, enjoy it and share your potential with us.