We are here to fuel human potential and allow you to Live on Form®.
Alongside great nutrition and consistent progressive exercise, functional nutrients that fuel the brain and the body have helped create the new performance narrative.
If you want to get the most out of your day, physical and mental performance need to be viewed as one and the same. One does not exist without the other.
Elite athletes peak for one event per day or per week, month, year. This requires elite planning around targeted supplementation and nutrition. Everyone else (the other 99.9% of us, including you) needs to be near their peak all day, which means we need to look at the entire 24 hours as “our event”.
Our mindset needs to be on holistic performance.
At HMN24® we don’t do energy peaks and troughs. We don’t do amped up pre workouts for before, or sugar for during, or massive doses of protein for after exercise, because you aren’t peaking for a one-off event. You aren’t a pro athlete. You’ve got other things to go after outside the hour you spend exercising. We want you to be at your best for the other 23 hours as well, so we fuel humans with functional nutrition in order to work with, not against their natural Circadian rhythm & to deliver holistic, day long performance.
We want you to be at your best in work, with family and during exercise.
Performance is round the clock and we want you to perform to your potential.