The global sleep and nervous system management issue has reached critical levels, impacting public health and well-being worldwide.
Including both sleep disorders and insufficient sleep, approximately 60% of the global population is affected by sleep-related issues, and approximately 80-90% use central nervous system stimulants daily.
HMN24 is the first nutrition brand in the world, led by the scientific fields of neuroscience and chronobiology and to address both nervous system and sleep management.
Our products are designed to help the body regulate its own biology effectively. We do this through the intelligent, timed use of our products and by utilising efficacious forms and scientifically proven doses of ingredients.
At the heart of what we’re pioneering is a thorough understanding of how human physiology, neuroscience and chronobiology.
regulating internal biology
Our internal biology relies on a delicate balance of chemicals to regulate our sleep-wake cycles. These chemicals, adenosine, melatonin, and cortisol work together to ensure that our bodies follow a natural rhythm that supports optimal health and functioning.
The ingredients in Rise, Flow, and Pre-Sleep are designed to complement the body’s natural rhythms. Boosting cortisol and energy in the morning, maintaining focus and mental clarity during the afternoon slump, and promoting relaxation and sleep in the evening by supporting melatonin production. Additionally, the formulations include several anxiolytic (anxiety-reducing) ingredients, such as L-Theanine, Rhodiola Rosea, and Ashwagandha, which work together to manage stress and anxiety throughout the day. These ingredients help create a calm, focused state in the morning, alleviate stress during the afternoon, and prepare the body for restful sleep at night. By reducing anxiety and balancing stress hormones like cortisol, they enhance overall emotional well-being, support an optimal state of arousal support mental resilience and a smoother transition between the phases of your daily cycle.
Adenosine
Throughout the day, adenosine gradually accumulates in the brain, building up the pressure for sleep. The higher the levels of adenosine, the more we feel the need to rest. However, substances like caffeine block adenosine receptors, delaying the feeling of tiredness. While this might be helpful in the short term, regular or excessive use of stimulants can inhibit the natural passage of adenosine, disrupting our ability to fall asleep and the depth of sleep we achieve. Intelligent management of stimulants, especially later in the day, is key to ensuring adenosine can work as intended, promoting a smooth transition into sleep
Melatonin
Often referred to as the sleep hormone, melatonin is produced by the brain in response to darkness. As the evening approaches, melatonin levels rise, producing the drowsy feelings that signal your body is ready for sleep. However, exposure to bright lights, particularly blue light from screens, can suppress melatonin production, making it harder to fall asleep. To maintain a healthy sleep cycle, it's essential to manage light exposure throughout the day, especially in the hours leading up to bedtime. This helps support the natural production of melatonin, allowing your body to prepare for rest at the right time.
Cortisol
Known as the stress hormone, cortisol follows a natural cycle, peaking in the morning to help us wake up and energise for the day ahead. High levels of stress, however, can cause cortisol levels to become imbalanced, disrupting the body's natural wake-up signal. When cortisol is elevated at inappropriate times—such as late at night—it can make it difficult to fall asleep or stay asleep. By managing internal stress through relaxation techniques and addressing external stressors, we can help ensure that cortisol follows its normal biological pattern, rising in the morning and tapering off at night, aligning with our natural wake/sleep rhythm.
