The creation of HMN24 HYDRATE® stems from a recognised need to address optimal hydration in the context of modern performance demands. As highlighted in various studies, hydration status significantly influences not only physical performance but also cognitive functions, including mood and recovery (Şahin et al., 2021), (Muñoz et al., 2014; . The necessity for a sophisticated hydration solution becomes even more critical for athletes and individuals actively engaging in strenuous activities, particularly those exposed to conditions that accelerate fluid and electrolyte loss, such as heat and altitude (Muñoz et al., 2014; . Regular intake of water or traditional sports drinks inadequately replenishes essential electrolytes, potentially compromising performance and health (Ridoutt et al., 2021), (Muñoz et al., 2014; .
HYDRATE is formulated as a hypotonic solution, optimising fluid absorption through low osmolarity, which is shown to promote faster absorption than other solutions that are isotonic or hypertonic (Muñoz et al., 2014; .
This specific design enables the product to restore hydration levels rapidly during high instances of sweat loss, making it invaluable for athletes and active individuals engaging in rigorous training or competitive events where maintaining hydration is critical (Muñoz et al., 2014; . For instance, it delivers 1,000 mg of sodium and several essential electrolytes, potassium and magnesium, to support various physiological functions such as muscle contraction and nerve regulation (Şahin et al., 2021). This is vital in conditions such as low-carbohydrate or fasting diets that typically impair electrolyte equilibrium (Muñoz et al., 2014; .
Additionally, the formulation strictly avoids sugars and artificial additives, aligning with trends toward cleaner solutions in sports hydration (Muñoz et al., 2014; . By catering to the modern consumer’s demands for low-calorie, gluten- and dairy-free products, HYDRATE ensures that it meets the dietary preferences and restrictions prevalent among a growing segment of the population (Muñoz et al., 2014; .
Importantly, the product is tested and verified against standards aligned with organisations such as WADA, reinforcing its suitability for use across competitive sports (Ridoutt et al., 2021).
Beyond the athletic community, HYDRATE serves a broader demographic seeking improved functionality in daily activities. Hydration has been shown to enhance cognitive performance and mood regulation, supporting claims that good hydration practices contribute to overall wellness (Muñoz et al., 2014; , Riebl & Davy, 2013). By fulfilling the hydration needs without excessive components that could lead to discomfort or over-stimulation, it offers a paradigm shift in hydration strategies within everyday routines and professional athletics alike (Ridoutt et al., 2021).
HYDRATE was developed as a scientifically grounded hydration solution that adequately addresses the deficiencies of traditional hydration methods, thus promoting optimal performance and wellness in various contexts influenced by modern lifestyle demands.