About Us

Welcome to HMN24

We continue to pioneer products that support the demands of modern life. 

We live in an age of constant connectivity and relentless demands, placing our nervous systems under continuous stress. Designed for short-term threats followed by recovery, our biology is now struggling under the weight of never-ending psychological and emotional pressures.

 

At HMN24, we exist to address this challenge. Through our innovative products and education, we help people regulate their nervous systems, optimise arousal states, and enhance sleep and recovery. In a world that rarely slows down, we provide the tools to restore balance, build resilience, and sustain high performance.

 

Our approach is designed for those operating in demanding environments—modern workplaces, high-performance industries, travel, hospitality, elite sports, and neurodivergent communities. Well-being is no longer optional—it’s essential for strategic performance, fostering thriving individuals and organisations.

 

At HMN24, we lead the way in nervous system regulation, functional nutrition, and circadian modulation, excelling in both high-performance and wellness-focused sectors

Phil Learney / Co-Founder

Metabolic Disorders

Chronic circadian misalignment has been associated with metabolic disorders, which can lead to long-term health issues such as cardiovascular diseases. These health complications not only diminish individual performance but also impose significant costs on organisations due to increased healthcare expenses and reduced workforce efficiency.

Hormonal Imbalances

The role of circadian rhythms in regulating hormonal and metabolic processes is crucial for maintaining energy balance and cognitive function. Disruptions in these rhythms can lead to hormonal imbalances that affect mood and cognitive performance.

Health Consequences

Research indicates that circadian disruption can lead to significant health consequences, including impaired cognitive function, increased stress levels, and a higher incidence of chronic diseases such as obesity and diabetes, which ultimately affect overall performance.

Led by Science.

HMN24 is the first nutrition brand led by the sciences of neuroscience and chronobiology, delivering a groundbreaking approach to circadian modulation.

 

Circadian modulation refers to the regulation of biological processes following the 24-hour cycle of day and night. Disruption of this rhythm significantly impacts various physiological functions and health outcomes. Research has increasingly highlighted the intricate relationship between circadian rhythms and metabolic health, mental well-being, and disease susceptibility.

 

Our expertly formulated range of products works with the body’s natural rhythms to regulate arousal states, stabilise energy levels, and enhance sleep quality, ensuring smooth, sustained performance without disruptive peaks and crashes.
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An advanced supplement range led by an industry leader.

Phil Learney is a world-renowned Strength & Conditioning Coach and sports scientist with over 25 years of experience working with high-net-worth individuals, C-suite executives, and professional athletes. 

 

Despite their varying performance challenges, a common issue among these high performers was poor sleep quality—often the result of overstimulated nervous systems, irregular work and travel schedules, and a lack of effective strategies to manage these stressors.

 

After years of coaching elite clients and analysing the demands of modern life, Phil identified nervous system management and circadian modulation as one of the key sustainable high performance influencers. He developed a comprehensive approach that integrates targeted coaching strategies and nutritional solutions, addressing sleep, stress, social and travel schedules, stimulant use, and long-term behavioural adaptations.

 

This expertise culminated in the development of HMN24.