HMN24® Questions

Have questions about HMN24® or our range of products. We have listed below a number of FAQs. If you have a specific question or just want to get in touch with us, you can message us on Instagram or email.

Should I take all 3 HMN24® products together on the same day?

We have created HMN24® products to be used synergistically to deliver 24 hours of human optimisation. We have chosen the ingredients in each product to work best in their specific recommended time of use. RISE™ to be used in the morning, FLOW® in the afternoon and ADAPT® in the evening. So the answer is, they have been designed to work to be used with each other but you can also use them independently or any selection of any 2.

Is there a best time in the day to take each product?

The best times to use the products are shown on each product and their “directions for use”. This is not to say this is a rigid guide and must be adhered to strictly, but when used together, these are the times they will elicit their best results.

Can I take each product independently without the other two?

Yes, no problem.

Can I use the products with other products from other brands?

Absolutely yes. However, you should note to check the other branded products so you aren’t doubling up on powerful ingredients such as caffeine and other nootropics and adaptogenic herbs. So please read the label of other products before combining with HMN24® products.

What are nootropics?

Nootropics (formerly called smart drugs) are natural plant based or synthetic substances that can be taken to improve mental performance in healthy people. They have gained popularity in today’s highly competitive society and are most often used to boost memory, focus, creativity, intelligence and motivation and they are great for work, exercise and life performance.

What are Adaptogens?

Adaptogens are herbal pharmaceuticals. They work to counteract the effects of stress in the body. Stress causes very real physical changes in the body, including harming the neurological, endocrine, and immune systems. Adaptogens have stimulant properties that help counteract those harmful effects.

What is natural caffeine versus synthetic caffeine?

Synthetic and natural caffeine are nearly indistinguishable; both are chemically identical. The major difference is that synthetic caffeine is produced from urea and chloroacetic acid rather than extracted from plant products like coffee bean, yerba mate and guarana. When benefits align, we like to choose the natural source.

Are your products Vegan?

All HMN24® products are suitable for vegans.

Do your products contain any allergens?

Only ADAPT® contains any allergens, which are oats and soy. The other products are allergen-free.

What is human performance?

HMN24® see Human Performance very clearly- it’s everything we do from the moment we wake up, to the time we go to sleep and through the night until we rise again in the morning. How we optimise the complete human experience, It is all interlinked. Human performance is holistic, it never stops. It’s how we ensure we start the day focussed and ready to win the morning, it’s how we manage our time and work flow throughout the day. It’s the ability to find the creative thread and dive into deep work and exercise or movement sessions where we are hyper-productive and concentrated. But Human performance is also about how we manage our down time, our ability to switch off, to dedicate to self care and self development. Human performance is about how we learn about ourselves, the world around us, the books we want to read. It’s about who we are as partners, as parents, as sons and daughters and as peers. The journey to optimising human performance never stops.

Are they for athletes or for everyone?

Human performance products are for everyone who either goes to work, studies or is intent on performing at their best throughout the day. We always recommend daily exercise and great nutrition, but you certainly do not have to be an athlete to benefit from our range of products.

Does ADAPT® help you sleep?

ADAPT® is not a sleep product. It will not make you go to sleep. The aim of Adapt ® is to work with the body and it’s eco-system to help you support nervous system function, the immune system and well-being, so you are able to prepare better for a good nights sleep. Adapt ® is not a sleep product. Brands that tell you they have a product that helps you to directly sleep better, are being disingenuous. Sleep is a complicated psychological and physiological process that requires a number of things to be in place for it to be optimal. ADAPT® instead may help alleviate the fatigue (*1) and varying stress (*7) that allow us to adapt and enter a state where recuperative rest becomes more possible.

Will adapt make me drowsy?

ADAPT® will not make the huge majority of users drowsy. It contains 5 HTP which can, on specified few users, make them slightly drowsy, so be sure to use and gauge your tolerance before driving or operating heavy machinery.

Will FLOW® make me feel wired like caffeine?

FLOW® is caffeine-free so will not give you the “wired” feeling that caffeine sometimes can. This is because it contains nootropics, amino acids, adaptogenic herbs, vitamins and minerals, which are all non-stimulating, so you can use without experiencing any crash. Flow ® can contribute to the reduction in tiredness and fatigue along with helping cognitive function.

What is Acetylcholine?

Acetylcholine is the chief neurotransmitter of the parasympathetic nervous system, the part of the autonomic nervous system (a branch of the peripheral nervous system) that contracts smooth muscles, dilates blood vessels, increases bodily secretions, and slows heart rate. Acetylcholine also acts at various sites within the central nervous system where it can function as a neurotransmitter and as a neuromodulator. It plays a role in motivation, arousal, attention, learning, and memory, and is also involved in promoting REM sleep.

Do your products contain any hidden ingredients?

There are no hidden ingredients in our range of products. We don’t use proprietary blends whereby the amount of any ingredient is hidden within a group of other ingredients. We showcase the exact amount of ingredients in each product and per serving and highlight this on each individual product page.

Why do you use Sucralose in RISE™? Isn’t this an artificial sweetener?

In small quantities and in moderation, sucralose (an artificial sweetener) has been shown to be safe to use. HMN 24 ® only use this artificial sweetener in one product, which is Rise (™). We use sucralose in this product because some of the ingredients within the product are very bitter and their taste is difficult to mask with sweeteners that are less powerful than sucralose in delivering it’s sweet taste. Sucralose is derived from sugar. It is made by replacing three Hydrogen-oxygen groups. By doing this, a product that is around 400 times sweeter than sugar is created, which is why you need so little of it to have the same impact on flavour and taste that sugar has.

Are your products manufactured in the UK?

All HMN24® products are manufactured and packed in the UK in BRC accredited production facilities.

Are your products all plant-based?

HMN24® are not a plant based brand, we believe in using the best and most effective ingredients to boost human optimisation, so whether the ingredients are made in a lab or grown on, or in the earth, we choose the ingredients that deliver the best results for the community. All HMN24® products are however suitable for vegans and we use lots of plant based ingredients within our product range such as: Blueberry Juice powder, L-Theanine, Ashwagandha, watermelon juice powder, Coconut water powder, cucumber fruit powder, Lions Mane Mushroom, Rhodiola Rosea and Griffonia root extract. The ingredients we use that are not plant based are all suitable for vegans.

Do you use dairy or wheat gluten in your products?

HMN24® products are dairy and wheat gluten free. Adapt ® features tiny amounts of oat gluten (found in Levagen ®) and soy (found in Phosphatidylserine).

How much caffeine do you recommend taking daily

Following an extensive review of the evidence, EFSA (European food standards agency) in its Scientific Opinion on the safety of caffeine, concluded that in adults, caffeine intakes of up to 400 mg in total per day (equivalent to ~5.7 mg/kg body weight) and single doses of 200 mg (equivalent to ~3 mg/kg body weight) do not raise safety concerns. HMN24® take the stance that more is not better in the case of caffeine and more importantly, don’t use it too many times and after Midday. Too many doses throughout the day could lead to an over reliance on it’s instant energy spikes, instead of looking to gain a more constant and consistent supply of steady energy, focus and concentration from other ingredients, such as nootropics and adaptogenic herbs. This is why we have included caffeine in only one product, RISE™. We have used caffeine in RISE™ because we believe that morning caffeine is working in harmony with your body’s energy system. We want to be wide awake, we need to get started efficiently and to raise our body temperature to get ready to optimise your morning. This is also why we have created FLOW®, which is a caffeine-free afternoon product designed for cognitive function and mental performance. We believe that you need to be energised in the morning, but in a steady flow of concentration in the afternoon. Also, caffeine taken in the afternoon (because of it’s life span in the body) could affect energy levels in the evening and definitely affect sleep quality, when the time comes to go to bed.

Can I use FLOW® in the morning?

FLOW® can be used at any time of the day when mental performance and cognitive function is required. It maybe that you are trying to eliminate caffeine and if this is the case, FLOW® is great for a less intense start to the day.