The Rise of Social Wellness: How Generations Rebuild Ritual and Belonging
The rituals that shape social life are changing.
Where Baby Boomers bonded in pubs and Millennials built identity through curated experiences, Gen Z is seeking presence, clarity, and shared grounding.
This generational evolution signals a shift toward Social Wellness, a new way of gathering that prioritises emotional connection, nervous system regulation, and belonging without the biological cost.
Why Alcohol-Free Spirits Are Booming (Even If They “Don’t Make Sense” at First Glance)
We’re entering a cultural shift where the drink in your hand is less about intoxication and more about identity, ritual and belonging. Alcohol-free spirits aren’t a replacement, they’re an evolution. Here’s what’s really driving the movement.
What We Need to Know About Biophilic Design
Biophilic design reconnects our built environments with nature. Research shows it reduces stress, boosts productivity, increases customer spending, and strengthens communities. This article explores the science, the economics, and why it’s becoming an essential growth strategy
Cold Water Immersion: Dosage, Sex Differences, and Practical Frameworks
Cold water immersion is one of the most effective tools for recovery and mental resilience, but only when dosed correctly. This article explores the science of time × temperature, how men and women differ in cold response, and how to apply progression plans that maximise benefits while minimising risks.
