The hospitality industry is entering a new era,  one where the value of a stay is defined not by comfort or amenities, but by measurable improvements in how guests feel and function. Wellness experience data is enabling hotels to personalise recovery, optimise environments, and create stays that genuinely restore human performance.

Disrupted circadian rhythms are not just a side-effect of Alzheimer’s,  they may play a direct role in its development. Recent research shows that when the brain’s internal clocks fall out of sync, key repair and immune processes become mis-timed, accelerating inflammation and the buildup of toxic proteins. Protecting the circadian system may therefore be a central strategy for long-term brain health.

The rituals that shape social life are changing.
Where Baby Boomers bonded in pubs and Millennials built identity through curated experiences, Gen Z is seeking presence, clarity, and shared grounding.
This generational evolution signals a shift toward Social Wellness,  a new way of gathering that prioritises emotional connection, nervous system regulation, and belonging without the biological cost.

We’re entering a cultural shift where the drink in your hand is less about intoxication and more about identity, ritual and belonging. Alcohol-free spirits aren’t a replacement,  they’re an evolution. Here’s what’s really driving the movement.

Modern wellness often focuses on what happens inside the body, diet, sleep, and exercise,  while ignoring the world around it.

This article explores why environmental literacy, understanding how air, light, temperature, sound, and spatial design shape physiology—is emerging as the missing skillset in wellness and performance. It argues that to truly optimise humans, we must first optimise the environments they inhabit.

Your body temperature follows a powerful circadian rhythm that determines how you wake, focus, and recover. In this article we explore the science behind morning warmth and cold exposure, revealing how these simple cues can transform alertness, mood, and daily performance.

Las Vegas isn’t powered by luck,  it’s powered by biology.

This article explores how the city’s architecture, lighting, air systems, caffeine, alcohol, and reward design manipulate circadian rhythms and dopamine pathways to keep visitors awake, euphoric, and spending.

A fascinating look at how environmental science becomes behavioural control.

Regular sauna use is one of the most powerful tools for recovery, longevity, and human performance. Backed by decades of Finnish research, sauna therapy supports cardiovascular health, brain function, and sleep quality. This article breaks down the science, practical weekly structure, and hydration strategy to help you integrate sauna use into your life or travel routine.

Natural soundscapes, birdsong, ocean waves, forest ambience—are no longer just background relaxation. Research shows they reduce stress, improve focus, and support circadian health across healthcare, workplaces, hospitality, and personal recovery.

The First-Night Effect is a neurobiological safeguard that keeps one half of your brain more alert in unfamiliar environments. While adaptive, it disrupts recovery. This article explores the science and practical ways to minimise its impact.

Biophilic design reconnects our built environments with nature. Research shows it reduces stress, boosts productivity, increases customer spending, and strengthens communities. This article explores the science, the economics, and why it’s becoming an essential growth strategy

Cold water immersion is one of the most effective tools for recovery and mental resilience, but only when dosed correctly. This article explores the science of time × temperature, how men and women differ in cold response, and how to apply progression plans that maximise benefits while minimising risks.