The HMN24 Core Range: A Circadian-Aligned Performance System

The HMN24 Core Range: A Circadian-Aligned Performance System

The HMN24 Core Range supports the body’s natural circadian rhythm to enhance cognitive clarity, sustained focus, emotional regulation, and sleep quality. Rather than stimulating or sedating, the formulations reinforce the neurochemical patterns that govern human performance across the day. This is performance that is sustainable, not fragile,  rooted in biological intelligence, pharmacokinetics, and sleep-wake neurobiology.

Why Circadian Rhythm May Be Central to Protecting the Brain

Why Circadian Rhythm May Be Central to Protecting the Brain

Disrupted circadian rhythms are not just a side-effect of Alzheimer’s,  they may play a direct role in its development. Recent research shows that when the brain’s internal clocks fall out of sync, key repair and immune processes become mis-timed, accelerating inflammation and the buildup of toxic proteins. Protecting the circadian system may therefore be a central strategy for long-term brain health.

The First-Night Effect: Why We Sleep Poorly in New Environments

The First-Night Effect: Why We Sleep Poorly in New Environments

The First-Night Effect is a neurobiological safeguard that keeps one half of your brain more alert in unfamiliar environments. While adaptive, it disrupts recovery. This article explores the science and practical ways to minimise its impact.

Travel Sleep Optimisation: How to Extend Home into the Hotel

Travel Sleep Optimisation: How to Extend Home into the Hotel

Frequent travel doesn’t have to derail your sleep. By replicating familiar cues, temperature, scent, light, and routine—you can trick the nervous system into perceiving safety and calm, even in a hotel room. Our latest article explores the science behind travel sleep optimisation and offers practical steps for high performers to protect recovery on the move.

Caffeine, Alcohol, and the Perpetual Cycle of Diminishing Output

Caffeine, Alcohol, and the Perpetual Cycle of Diminishing Output

Modern life runs on caffeine to wake and alcohol to unwind. But both disrupt deep sleep and REM, trapping us in a cycle of fatigue and diminished performance. This article explores the science, the cultural impact, and strategies to break the loop.

Hydration & Electrolytes: The Overlooked Jet Lag Tool

Hydration & Electrolytes: The Overlooked Jet Lag Tool

Jet lag is often seen as a sleep problem. But hydration and electrolyte balance play a fundamental role in circadian alignment, recovery, and adaptation to new time zones. This article explores the science and shares practical hydration protocols for travel.

Sleep Tourism: Why Rest Is Becoming the Real Luxury (and the Next Competitive Edge)

Sleep Tourism: Why Rest Is Becoming the Real Luxury (and the Next Competitive Edge)

Sleep tourism is transforming how we travel. No longer about indulgence or adventure alone, the new luxury is restoration. This article explores the science, industry shifts, and practical applications behind the rise of sleep-focused travel, and what it means for performance, hospitality, and everyday wellbeing.

Why Social Jet Lag Is as Damaging as Travel Jet Lag

Why Social Jet Lag Is as Damaging as Travel Jet Lag

Social jet lag is the hidden disruptor of modern life. Mimicking the effects of travel across time zones, it erodes energy, focus, and recovery week after week. This post explains the science behind social jet lag, why it matters for health and performance, and how simple circadian strategies can help realign your body clock.