Sleep Tourism: Why Rest Is Becoming the Real Luxury (and the Next Competitive Edge)

Sleep Tourism: Why Rest Is Becoming the Real Luxury (and the Next Competitive Edge)

Sleep tourism is transforming how we travel. No longer about indulgence or adventure alone, the new luxury is restoration. This article explores the science, industry shifts, and practical applications behind the rise of sleep-focused travel, and what it means for performance, hospitality, and everyday wellbeing.

A Scientific Guide to Mattress Selection: Why Temperature Matters

A Scientific Guide to Mattress Selection: Why Temperature Matters

Discover the science behind sleep temperature and mattress selection. Learn how airflow, materials, and new technologies influence thermoregulation, deep sleep, and recovery.

Hydration to Full-Circle Wellness: The Next Frontier in Air Travel

Hydration to Full-Circle Wellness: The Next Frontier in Air Travel

With British Airways recently announcing that it is listing a hydration solution as part of its short-haul offering, this signals a growing shift in how the travel industry is addressing the physiological challenges of flying.

Performance Hospitality: What Is Still Being Overlooked

Performance Hospitality: What Is Still Being Overlooked

The hospitality industry is in the midst of a significant evolution. Wellness is no longer a niche feature or optional add-on. It is becoming a central pillar of the guest experience.