HMN24 isn’t just a supplement brand. It’s a neuroscience-led system designed around three core principles: Circadian Modulation, Jet Lag Mitigation, and Arousal State Management. We’ve developed protocols trusted by elite athletes, special operations units, and high-performance travellers, and we’re now embedding them into the world’s leading hospitality environments.
Where we see the next major evolution, and where we can uniquely support, is in moving beyond experiential wellness into biologically intelligent wellness systems. This is where science, infrastructure, and guest experience converge.
What HMN24 Delivers in Hospitality
HMN24 functions as the invisible framework behind performance wellness in hospitality. It is a modular, science-based system that enhances sleep, recovery, focus, and hydration throughout the guest journey.
We integrate across every phase of the stay:
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Pre-arrival circadian profiling
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In-room wellness rituals and supplement use
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Spa and recovery service enhancements
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Jet lag mitigation strategies
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Functional food and beverage offerings
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Retail and post-stay continuity
Every touchpoint is precisely timed to align with the guest’s internal biological rhythm—supporting recovery from travel, preparation for deep sleep, or performance during high-pressure work.
Why This is Relevant Now
Wellness demand has evolved. The focus is shifting away from indulgence and relaxation towards function, recovery, and long-term capacity building. Guests today are looking for solutions that support:
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Improved sleep and mental clarity
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Faster adjustment to new time zones
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Reduced nervous system stress
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Enhanced cognitive and physical performance
HMN24 answers this demand by delivering a comprehensive, biologically-timed experience. It is embedded within the hotel’s physical space and digital ecosystem, rather than being offered as a standalone amenity.
What Sets HMN24 Apart
This system delivers high impact with low operational friction. Guests are supported through timed supplementation, lighting adjustments, and thermal regulation from the moment they check in.
It is modular and scalable. HMN24 integrates within existing wellness infrastructure, including spas, movement studios, guest rooms, dining venues, and retail outlets. No extensive retraining or redevelopment is required.
The protocols are grounded in scientific evidence from chronobiology, neuroendocrine function, and human performance research. While rooted in biology, the system is built to deliver clear commercial benefits.
Key Integration Opportunities
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Jet lag and travel recovery kits, provided pre-arrival or in-room, designed around each guest’s circadian shift
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Premium circadian-aligned rooms featuring biologically tuned lighting, personalised temperature settings, and scheduled supplement protocols
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Spa integration with FLOW provided to regulate the nervous system and PRE-SLEEP delivered post-treatment to support deeper recovery
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Functional food and beverage options that incorporate RISE, FLOW, and PRE-SLEEP at specific times of day
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Retail extensions and post-stay continuity through co-branded kits, in-room QR code purchases, and ongoing product subscriptions
Commercial Benefits
By partnering with HMN24, hospitality brands can:
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Introduce new premium room categories that command higher rates
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Offer upsellable wellness experiences aligned with different guest profiles
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Increase average daily rate through biologically aligned room and service upgrades
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Improve guest recovery, wellbeing, and loyalty
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Extend brand engagement post-stay through direct-to-consumer channels
The Future of Wellness is Biological
HMN24 connects ancient human rhythms with modern neuroscience. It enables hospitality brands to deliver experiences that are not only restorative but also intelligent, precisely timed, and transformational.
This is not wellness as an add-on. It is wellness as infrastructure—subtle, science-led, and embedded into the entire guest journey.
Blog posts
Why Alcohol-Free Spirits Are Booming (Even If They “Don’t Make Sense” at First Glance)
We’re entering a cultural shift where the drink in your hand is less about intoxication and more about identity, ritual and belonging. Alcohol-free spirits aren’t a replacement, they’re an evolution. Here’s what’s really driving the movement.
Environmental Literacy: The Missing Competency in Wellness and High Performance
Modern wellness often focuses on what happens inside the body, diet, sleep, and exercise, while ignoring the world around it.
This article explores why environmental literacy, understanding how air, light, temperature, sound, and spatial design shape physiology—is emerging as the missing skillset in wellness and performance. It argues that to truly optimise humans, we must first optimise the environments they inhabit.
The Temperature Effect: How Morning Warmth and Cold Shape Your Day
Your body temperature follows a powerful circadian rhythm that determines how you wake, focus, and recover. In this article we explore the science behind morning warmth and cold exposure, revealing how these simple cues can transform alertness, mood, and daily performance.
