Rethinking Sleep Timing: Unlocking Human Performance Through When, Not Just How Much

Rethinking Sleep Timing: Unlocking Human Performance Through When, Not Just How Much

Sleep isn’t just about duration. Emerging research shows that earlier, consistent sleep timing is critical for next-day energy, movement, and focus. In this article, Phil Learney explores the science of circadian alignment, its impact on performance, and what it means for athletes, professionals, and everyday health.

Sleep Tourism: Why Rest Is Becoming the Real Luxury (and the Next Competitive Edge)

Sleep Tourism: Why Rest Is Becoming the Real Luxury (and the Next Competitive Edge)

Sleep tourism is transforming how we travel. No longer about indulgence or adventure alone, the new luxury is restoration. This article explores the science, industry shifts, and practical applications behind the rise of sleep-focused travel, and what it means for performance, hospitality, and everyday wellbeing.

Why Social Jet Lag Is as Damaging as Travel Jet Lag

Why Social Jet Lag Is as Damaging as Travel Jet Lag

Social jet lag is the hidden disruptor of modern life. Mimicking the effects of travel across time zones, it erodes energy, focus, and recovery week after week. This post explains the science behind social jet lag, why it matters for health and performance, and how simple circadian strategies can help realign your body clock.

Tradition, Transition, and the Future of Hospitality: Coffee, Alcohol, and the Rise of Wellness Demands

Tradition, Transition, and the Future of Hospitality: Coffee, Alcohol, and the Rise of Wellness Demands

Hospitality has always been anchored by tradition, with coffee and alcohol at its core. But shifting generational demands are reshaping the landscape. Wellness-conscious consumers now seek balance, quality, and alternatives. The future belongs to operators who protect heritage while embracing innovation.

Hydration at Altitude: Understanding the Physiology and Managing It Effectively

Hydration at Altitude: Understanding the Physiology and Managing It Effectively

Air travel exposes the human body to an environment unlike anything encountered on the ground. Cabins are engineered for safety and relative comfort, but the physiological stressors of altitude, including reduced oxygen availability, altered hormonal signalling, and extremely low humidity, create a perfect storm for dehydration. While jet lag and circadian disruption are often the focus of discussion, the physiological impact of altitude on hydration is a distinct challenge in its own right and demands targeted management.

A Scientific Guide to Mattress Selection: Why Temperature Matters

A Scientific Guide to Mattress Selection: Why Temperature Matters

Discover the science behind sleep temperature and mattress selection. Learn how airflow, materials, and new technologies influence thermoregulation, deep sleep, and recovery.

Why You Drink: It’s Often About What Happened Before the Glass, Not What’s In It

Why You Drink: It’s Often About What Happened Before the Glass, Not What’s In It

Most people think poor sleep comes from the glass of wine they had before bed.

But the truth is, that glass is usually just the final act in a much longer story, one that started the moment your alarm went off.

HMN24 in Hospitality: The Operating System for Biologically Intelligent Wellness

HMN24 in Hospitality: The Operating System for Biologically Intelligent Wellness

HMN24 isn’t just a supplement brand. It’s a neuroscience-led system designed around three core principles: Circadian Modulation, Jet Lag Mitigation, and Arousal State Management. We’ve developed protocols trusted by elite athletes, special operations units, and high-performance travellers, and we’re now embedding them into the world’s leading hospitality environments.

 

We've Forgotten the First Principle of Health: Time

We've Forgotten the First Principle of Health: Time

In today’s world of supplements and biohacks, complexity is king.

We’re offered DNA tests to guide our diets, microbiome kits to interpret our gut, and 50-ingredient blends to "cover all bases."

But amidst the noise, we've lost sight of one of the most foundational elements of human health:

The Energy Category is Broken

The Energy Category is Broken

Scientific consensus began to shift. Sugar wasn’t just energy, it became a metabolic risk. Excess glucose intake was now linked to obesity, Type 2 diabetes, systemic inflammation, and chronic disease.

 

The Role of B Vitamins in Light Sensitivity and Circadian Regulation

The Role of B Vitamins in Light Sensitivity and Circadian Regulation

B vitamins, especially riboflavin (B2), pyridoxine (B6), and methylcobalamin (B12), play a vital role in how our bodies process light and regulate internal rhythms. While they’re best known for supporting general metabolism, these vitamins also help align our biological clock, support the nervous system, and protect against the stress of disrupted sleep or travel.

Sleep Tourism: Why Your Hotel Stay Could Be the Key to Better Rest

Sleep Tourism: Why Your Hotel Stay Could Be the Key to Better Rest

The travel industry is evolving, and one of the most significant shifts we’re seeing isn’t just about the destinations – it’s about the experience of rest. Sleep tourism is emerging as a game-changer for those who recognise that sleep isn’t just a luxury; it’s a necessity for overall well-being.