The First-Night Effect: Why We Sleep Poorly in New Environments
The First-Night Effect is a neurobiological safeguard that keeps one half of your brain more alert in unfamiliar environments. While adaptive, it disrupts recovery. This article explores the science and practical ways to minimise its impact.
Travel Sleep Optimisation: How to Extend Home into the Hotel
Frequent travel doesn’t have to derail your sleep. By replicating familiar cues, temperature, scent, light, and routine—you can trick the nervous system into perceiving safety and calm, even in a hotel room. Our latest article explores the science behind travel sleep optimisation and offers practical steps for high performers to protect recovery on the move.
Caffeine, Alcohol, and the Perpetual Cycle of Diminishing Output
Modern life runs on caffeine to wake and alcohol to unwind. But both disrupt deep sleep and REM, trapping us in a cycle of fatigue and diminished performance. This article explores the science, the cultural impact, and strategies to break the loop.
Hydration & Electrolytes: The Overlooked Jet Lag Tool
Jet lag is often seen as a sleep problem. But hydration and electrolyte balance play a fundamental role in circadian alignment, recovery, and adaptation to new time zones. This article explores the science and shares practical hydration protocols for travel.
Sleep Tourism: Why Rest Is Becoming the Real Luxury (and the Next Competitive Edge)
Sleep tourism is transforming how we travel. No longer about indulgence or adventure alone, the new luxury is restoration. This article explores the science, industry shifts, and practical applications behind the rise of sleep-focused travel, and what it means for performance, hospitality, and everyday wellbeing.
Why Social Jet Lag Is as Damaging as Travel Jet Lag
Social jet lag is the hidden disruptor of modern life. Mimicking the effects of travel across time zones, it erodes energy, focus, and recovery week after week. This post explains the science behind social jet lag, why it matters for health and performance, and how simple circadian strategies can help realign your body clock.
