Articles

Sleep tourism is transforming how we travel. No longer about indulgence or adventure alone, the new luxury is restoration. This article explores the science, industry shifts, and practical applications behind the rise of sleep-focused travel, and what it means for performance, hospitality, and everyday wellbeing.

Social jet lag is the hidden disruptor of modern life. Mimicking the effects of travel across time zones, it erodes energy, focus, and recovery week after week. This post explains the science behind social jet lag, why it matters for health and performance, and how simple circadian strategies can help realign your body clock.

Alcohol is often seen as a sleep aid, but the science tells a different story. Even small amounts disrupt sleep cycles, impair recovery, and create a caffeine–alcohol cycle that erodes energy and wellbeing. This article explores the sedative illusion, the quantifiable decline in sleep quality, and how hospitality and wellness are redefining rituals of relaxation.

Circadian rhythms are more than sleep–wake cycles, they are the foundation of human performance. From morning focus to evening recovery, your body runs on rhythm. This post explores the science behind circadian alignment, the costs of disruption, and how high performers and organisations are using rhythm to unlock clarity, resilience, and recovery.

Optimising dopaminergic tone without succumbing to burnout is one of the pivotal challenges in contemporary performance and wellness. In today’s culture of quick fixes, excessive caffeine consumption, overstimulating activities, and “always on” behaviours often dominate strategies for focus and motivation.

Discover the science behind sleep temperature and mattress selection. Learn how airflow, materials, and new technologies influence thermoregulation, deep sleep, and recovery.

Most people think poor sleep comes from the glass of wine they had before bed.

But the truth is, that glass is usually just the final act in a much longer story, one that started the moment your alarm went off.

HMN24 isn’t just a supplement brand. It’s a neuroscience-led system designed around three core principles: Circadian Modulation, Jet Lag Mitigation, and Arousal State Management. We’ve developed protocols trusted by elite athletes, special operations units, and high-performance travellers, and we’re now embedding them into the world’s leading hospitality environments.

Modern neuroscience confirms what ancient traditions have practised for millennia: the first few minutes after you wake up are biologically powerful.

Your brain doesn’t flick on like a light switch. It transitions, slowly and delicately, through a cascade of brainwave states.

In today’s world of supplements and biohacks, complexity is king.

We’re offered DNA tests to guide our diets, microbiome kits to interpret our gut, and 50-ingredient blends to "cover all bases."

But amidst the noise, we've lost sight of one of the most foundational elements of human health:

The interplay between core body temperature, bedding, ambient environment, and emerging thermoregulation technology represents a foundational pillar of sleep health. By understanding and manipulating these variables, through smart material choices, proper environmental control, and tech-assisted precision, individuals can improve sleep onset, reduce fragmentation, and enhance the overall restorative value of sleep.

In health, as in early development, rhythm is not optional. It is foundational. From light exposure to nutrient timing, from wake cycles to sleep architecture, every major system in the body is governed by time, and when we ignore that clock, performance, mood, recovery, and resilience all suffer.