The Rise of Outcome-Based Hospitality: From Comfort to Human Performance
The hospitality industry is entering a new era, one where the value of a stay is defined not by comfort or amenities, but by measurable improvements in how guests feel and function. Wellness experience data is enabling hotels to personalise recovery, optimise environments, and create stays that genuinely restore human performance.
Why Circadian Rhythm May Be Central to Protecting the Brain
Disrupted circadian rhythms are not just a side-effect of Alzheimer’s, they may play a direct role in its development. Recent research shows that when the brain’s internal clocks fall out of sync, key repair and immune processes become mis-timed, accelerating inflammation and the buildup of toxic proteins. Protecting the circadian system may therefore be a central strategy for long-term brain health.
The Rise of Social Wellness: How Generations Rebuild Ritual and Belonging
The rituals that shape social life are changing.
Where Baby Boomers bonded in pubs and Millennials built identity through curated experiences, Gen Z is seeking presence, clarity, and shared grounding.
This generational evolution signals a shift toward Social Wellness, a new way of gathering that prioritises emotional connection, nervous system regulation, and belonging without the biological cost.
