Articles

With British Airways recently announcing that it is listing a hydration solution as part of its short-haul offering, this signals a growing shift in how the travel industry is addressing the physiological challenges of flying.

Most people think poor sleep comes from the glass of wine they had before bed.

But the truth is, that glass is usually just the final act in a much longer story, one that started the moment your alarm went off.

HMN24 isn’t just a supplement brand. It’s a neuroscience-led system designed around three core principles: Circadian Modulation, Jet Lag Mitigation, and Arousal State Management. We’ve developed protocols trusted by elite athletes, special operations units, and high-performance travellers, and we’re now embedding them into the world’s leading hospitality environments.

The hospitality industry is in the midst of a significant evolution. Wellness is no longer a niche feature or optional add-on. It is becoming a central pillar of the guest experience.

Scientific consensus began to shift. Sugar wasn’t just energy, it became a metabolic risk. Excess glucose intake was now linked to obesity, Type 2 diabetes, systemic inflammation, and chronic disease.

Red Bull’s functional origin (jet lag) was lost in translation as it became a lifestyle product.

The mechanism, high caffeine, sugar, and B vitamins, delivered a short-term boost, not long-term physiological alignment.

In truth, it didn’t solve jet lag; it merely masked its effects.

The travel industry is evolving, and one of the most significant shifts we’re seeing isn’t just about the destinations – it’s about the experience of rest. Sleep tourism is emerging as a game-changer for those who recognise that sleep isn’t just a luxury; it’s a necessity for overall well-being.

The modern workplace is more connected than ever, yet many of us feel surprisingly isolated.

Research shows that strong workplace connections drive engagement, boost productivity, and improve well-being for both individuals and teams.

What's your biggest problem as a high performer?

The answer we most commonly hear is sleep.

Always disregarded, always compromised, rarely considered.

What are you doing to manage your sleep-wake cycle?

Our body is the grandest of complications.

Every cell has its own mechanism. A timer if you will that is set to start at a prompt, initiate a series of actions and assuming the prompt remains constant repeat.