Articles

Hospitality has always been anchored by tradition, with coffee and alcohol at its core. But shifting generational demands are reshaping the landscape. Wellness-conscious consumers now seek balance, quality, and alternatives. The future belongs to operators who protect heritage while embracing innovation.

Circadian rhythms are more than sleep–wake cycles, they are the foundation of human performance. From morning focus to evening recovery, your body runs on rhythm. This post explores the science behind circadian alignment, the costs of disruption, and how high performers and organisations are using rhythm to unlock clarity, resilience, and recovery.

Poor office lighting is more than an inconvenience, it disrupts circadian rhythms, drives fatigue, and fuels reliance on caffeine and alcohol. This article explores the science behind lighting, mood, and performance, and how circadian-aligned design can restore balance in the workplace.

Air travel exposes the human body to an environment unlike anything encountered on the ground. Cabins are engineered for safety and relative comfort, but the physiological stressors of altitude, including reduced oxygen availability, altered hormonal signalling, and extremely low humidity, create a perfect storm for dehydration. While jet lag and circadian disruption are often the focus of discussion, the physiological impact of altitude on hydration is a distinct challenge in its own right and demands targeted management.

With British Airways recently announcing that it is listing a hydration solution as part of its short-haul offering, this signals a growing shift in how the travel industry is addressing the physiological challenges of flying.

Most people think poor sleep comes from the glass of wine they had before bed.

But the truth is, that glass is usually just the final act in a much longer story, one that started the moment your alarm went off.

HMN24 isn’t just a supplement brand. It’s a neuroscience-led system designed around three core principles: Circadian Modulation, Jet Lag Mitigation, and Arousal State Management. We’ve developed protocols trusted by elite athletes, special operations units, and high-performance travellers, and we’re now embedding them into the world’s leading hospitality environments.

The hospitality industry is in the midst of a significant evolution. Wellness is no longer a niche feature or optional add-on. It is becoming a central pillar of the guest experience.

Scientific consensus began to shift. Sugar wasn’t just energy, it became a metabolic risk. Excess glucose intake was now linked to obesity, Type 2 diabetes, systemic inflammation, and chronic disease.

Red Bull’s functional origin (jet lag) was lost in translation as it became a lifestyle product.

The mechanism, high caffeine, sugar, and B vitamins, delivered a short-term boost, not long-term physiological alignment.

In truth, it didn’t solve jet lag; it merely masked its effects.

The travel industry is evolving, and one of the most significant shifts we’re seeing isn’t just about the destinations – it’s about the experience of rest. Sleep tourism is emerging as a game-changer for those who recognise that sleep isn’t just a luxury; it’s a necessity for overall well-being.

The modern workplace is more connected than ever, yet many of us feel surprisingly isolated.

Research shows that strong workplace connections drive engagement, boost productivity, and improve well-being for both individuals and teams.