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Discover the science behind sleep temperature and mattress selection. Learn how airflow, materials, and new technologies influence thermoregulation, deep sleep, and recovery.

Most people think poor sleep comes from the glass of wine they had before bed.

But the truth is, that glass is usually just the final act in a much longer story, one that started the moment your alarm went off.

HMN24 isn’t just a supplement brand. It’s a neuroscience-led system designed around three core principles: Circadian Modulation, Jet Lag Mitigation, and Arousal State Management. We’ve developed protocols trusted by elite athletes, special operations units, and high-performance travellers, and we’re now embedding them into the world’s leading hospitality environments.

Modern neuroscience confirms what ancient traditions have practised for millennia: the first few minutes after you wake up are biologically powerful.

Your brain doesn’t flick on like a light switch. It transitions, slowly and delicately, through a cascade of brainwave states.

The hospitality industry is in the midst of a significant evolution. Wellness is no longer a niche feature or optional add-on. It is becoming a central pillar of the guest experience.

Fasting is not simply a wellness trend; it is a deeply conserved biological behaviour observed across mammalian species. Feeding and fasting cycles in mammals are governed by circadian rhythms, the internal timekeeping systems that align physiological functions with the 24-hour light-dark cycle.

In health, as in early development, rhythm is not optional. It is foundational. From light exposure to nutrient timing, from wake cycles to sleep architecture, every major system in the body is governed by time, and when we ignore that clock, performance, mood, recovery, and resilience all suffer.

Scientific consensus began to shift. Sugar wasn’t just energy, it became a metabolic risk. Excess glucose intake was now linked to obesity, Type 2 diabetes, systemic inflammation, and chronic disease.

Red Bull’s functional origin (jet lag) was lost in translation as it became a lifestyle product.

The mechanism, high caffeine, sugar, and B vitamins, delivered a short-term boost, not long-term physiological alignment.

In truth, it didn’t solve jet lag; it merely masked its effects.

B vitamins, especially riboflavin (B2), pyridoxine (B6), and methylcobalamin (B12), play a vital role in how our bodies process light and regulate internal rhythms. While they’re best known for supporting general metabolism, these vitamins also help align our biological clock, support the nervous system, and protect against the stress of disrupted sleep or travel.

One of the key ingredients in HMN24 Flow is Lion’s Mane (Hericium erinaceus), an emerging natural compound gaining increasing attention in scientific research. While still in the early stages of validation, preliminary studies and traditional use suggest promising benefits, particularly in cognitive function and nervous system health.

The travel industry is evolving, and one of the most significant shifts we’re seeing isn’t just about the destinations – it’s about the experience of rest. Sleep tourism is emerging as a game-changer for those who recognise that sleep isn’t just a luxury; it’s a necessity for overall well-being.