BIOLOGICAL OPTIMISATION

Expertly designed nutritional supplements to support your sleep-wake cycle, regulate your nervous system and enhance focus, productivity, energy, mood and recovery. 

WELCOME TO HMN24

We are the first nutrition brand in the world to be led by the scientific field of chronobiology, the optimisation of circadian function and the improvement of our sleep and wake cycles. 

EDUCATION

We have a powerful and consistent educational offering at the core of our business that compliments and enhances the solutions we provide. 

OUR MISSION

To lower the psychological and physiological ‘cost’ that often comes with pursuing high-level cognitive and physical output.

SOLUTIONS

We create supplements that work in synergy with your biology to help optimise your performance, health and wellbeing.

FORMULATIONS

Our formulations are made with consideration of the latest science, ingredient quality, bioavailability and sources. 

DOSAGE

All of our ingredients are dosed and chosen based on the empirical data that supports their role in the specific formulation.

SYNERGISTIC INGREDIENTS

Our products are designed to work independently and in synergy with each other. Each formula created to manage and optimise a specific period within our sleep-wake cycles. 

TRANSPARENCY

We believe in 100% transparency with our ingredient inclusion and dosages. Publishing and talking openly about our rationale and formulations.