OUR FOUNDER

Phil Learney is one of the world’s leading Strength & Conditioning Coaches and sports scientists, with over 25 years of experience coaching primarily high-net-worth clients, C-suite executives, and professional athletes all faced with their own unique performance challenges.

The most common denominator among these high performers was poor sleep quality, prefaced by overly taxed nervous systems, irregular work, social and travel schedules, and a lack of tools to manage these situations.

After years of servicing these high-performers and exploring ways to tolerate the demands of modern life better, it all came back to managing the nervous system and finding ways to combat overstimulation, stress, and lifestyle challenges. Phil developed highly effective coaching services and nutrient strategies that considered all of these factors and their management of them. Putting in place tools for sleep, social and travel schedules, stress management, stimulant management, and long-term behavioural changes.

HMN24 is the culmination of this expertise, a product range and educational narrative designed to optimise productivity, cognitive and physical performance, rest, sleep, and recovery while improving markers across cellular, mental, metabolic, and cardiovascular health.

The HMN24 range supports sustained high-level performance without compromising long-term health and well-being.

OUR MISSION

We live in an era of constant connectivity and relentless demands, leaving our nervous systems under continuous stress.

Designed for occasional threats and recovery, our nervous systems now struggle with the unending psychological and emotional pressures of modern life.

Mindfulness, rest, and intentional digital breaks are vital for resilience, well-being, and mental health.

HMN24 tackles these challenges by offering products and education to optimise arousal states, regulate the nervous system, and enhance sleep and recovery.

Our range serves modern workplaces, high-performance sectors, travel, hospitality, elite sports, and neurodivergent communities.

Well-being is no longer optional—it’s essential for strategic performance, fostering thriving individuals and organisations.

HMN24 leads the way in nervous system regulation, functional nutrition, and circadian health, excelling in high-performance and wellness-focused sectors.