Matt Benyon is the founder of Scramble Brand, leaders in the UK Jiu-Jitsu counter-culture scene for the last decade and more. Having fallen in love with Martial Arts at a young age, Matt travelled to a variety of far-flung locations in pursuit of superhero-like fighting skills. After a street encounter convinced Matt that the stand up fighting style he had been learning served little purpose against the superior skills taught by BJJ, his love affair with the art was born. Returning home to the UK, Matt immersed himself in the emerging BJJ scene and began working on a plan to build a business within the scene and Scramble Brand was born. Now one of the leading combat clothing brands in Europe, Matt shares his journey with us on the Live On Form podcast.  

MATT BENYON PODCAST SHOW NOTES: K-1 and Jiu-Jitsu (5:00) Training before BJJ (12:00) Scramble designs (15:00) Levels of sport and counterculture (18:45) Growth and taking the leap (20:51) Work-life balance (23:00) Things go wrong (27:48) Customer for life (31:00) International growth (37:00) Children and Jiu-Jitsu (46:50)

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May 24, 2021