Phil has been a prominent figure in the health and fitness industry for over quarter of a century.

One of the most sought after strength and conditioning coaches in the UK he built a hugely successful coaching business before moving into the field of education. In 2015 he founded the Advanced Coaching Academy, a platform built with the primary intention of improving the global standards delivered in the health and fitness industry.

Offering year long courses in Business, Nutrition and Advanced Coaching the Academy has serviced over 6000 students worldwide and in turn the clients of those students.

Phil continues to present on a national level and is still as passionate about nutrition, movement and performance as he ever was.

Jason Rickaby has worked in the sports nutrition industry since he was 21 years old. Having worked in product formulation and marketing for 7 years previously, he co-founded PhD Nutrition as a 28 year old and developed the formulas for the entire launch range and continued to work with the product development team as the brand grew exponentially.

Fascinated with nutritional supplementation since being an 18 year old, Jason has written 2 books within the area and contributed to numerous top UK fitness magazines up to the early 2000’s. His obsession with the physical and mental benefits of nutritional supplementation came after being an early adopter of Creatine Monohydrate as an 18 year- old gym fanatic in 1994 and using early versions of nootropics to help him pull all-nighters to finish his college and university projects.

Having spent almost 25 years working in the area, Jason’s love for great nutrition, intense movement and nutritional supplementation has been the driving force in his adult life and is a lifestyle he lives and breathes.