Plant Protein +

Optimise Your Protein

HMN24 PLANT PROTEIN+ is a great tasting protein and immune support drink, optimised with high levels of Vitamin D and K2, healthy fats to support brain function and pre biotic fibre for your gut. Perfect to fuel your 24 hour optimisation, it can be used at anytime throughout the day to increase intake of protein and key vitamins and nutrients.

Order before 7pm for next day delivery

  • 15 Servings/500g
  • 21g of plant protein (Pea, Hemp and Toasted Pumpkin Seed)
  • Zero Sugar and Keto Friendly
  • 142 cals per serve
  • 2000iu Vitamin D and 100ug Vitamin K2
  • 2g MCT Oil plus 1G Flaxseed oil
  • 2.27g Pre-biotic fibre
  • 3.6g Glutamine per serving
  • None GMO, Dairy Free and Soya Free
  • No artificial colours or flavourings
  • Vegan friendly and gluten free

Product Ingredients

Full Ingredient List

Protein Blend (Pea Protein, Hemp Seed Protein, Toasted Pumpkin Seed Protein), Medium Chain Triglyceride Powder- (containing 64% C8 Caprylic acid, (Coconut)), High load Flaxseed Oil Powder (50% oil), Natural Flavourings, Thickener (Xanthan Gum), Sweetener (Sucralose), Vitamin D3 [Cholecalciferol – Plant Based], Vitamin K2 [Menaquinone-7].

Pea Protein

- Pea Protein
- Source of all 9 EAA’s
- Easy to digest
- Free from allergens

Pea protein is the major source of protein within Plant Protein +, it contains all 9 of the Essential Amino Acids and is easily digested and free from allergens, making it a perfect substitute for Whey or Casein-based proteins if you are allergic to, or cannot, or do not wish to consume large doses of dairy proteins.

Hemp Seed Protein

- Hemp Seed Protein
- Contains all 9 EAA’s
- Source of Fibre and healthy fats
- Easy to digest.

Hemp is a high-quality vegan protein, containing all nine essential amino acids, plus fibre, healthy fats and minerals. It tastes great and provides a superb consistency to the powder blend.

Toasted Pumpkin Seed Protein

- Toasted Pumpkin Seed Protein
- High in protein
- Contain Omega 6 fatty acids
- Micro-nutrient rich.

Pumpkin seeds are a great source of protein and unsaturated fats, including omega-6 fatty acids. They also contain a good range of nutrients, including iron, calcium, B2, folate and beta-carotene, which the body converts into vitamin A.


- MCT Oil- 64% C8 Caprilyic acid
- High quality MCT Oil
- May support gut environment
- Source of alternative brain energy.

Given the shorter chain length of MCTs, they’re rapidly broken down and absorbed into the body. Unlike longer-chain fatty acids, MCTs go straight to your liver, where they can be used as an instant energy source or turned into ketones. Ketones are substances produced when the liver breaks down large amounts of fat. In contrast with regular fatty acids, ketones can cross from the blood to the brain. This provides an alternative energy source for the brain, which ordinarily uses glucose for fuel. MCT oil may support weight loss by increasing fullness, fat loss, ketone production, and by improving your gut environment. MCT Oil is a great energy course for those on a low-carb or Keto nutrition plan.

Flaxseed Oil

- Flaxseed Oil
- 500mg of ALA per serving
- Heart healthy fats
- potential anti-inflammatory effects:

HMN24 Plant protein plus contains 1000mg of Flaxseed oil per serving. We use a high-load flaxseed oil powder that is standardised to around 50-55% oil. This differs from most products that use flaxseed powder, which contains large amounts of carbohydrates, fibre and some protein, but little oil. The Flaxseed oil powder contains 54% fats and approximately 43% fibre, with around 1-2% protein making up the balance. It contains zero net carbs. The ALA (Alpha Linoleic Acid) in Flaxseeds can contribute to the maintenance of healthy cholesterol levels (*5).

Acacia Gum

- Acacia Gum
- Natural source of fibre
- Pre-biotic to feed beneficial bacteria
- May help intestinal health

Acacia gum is an all-natural, plant-based, soluble, pre-biotic fibre. Pre-biotics are types of fibre that your body cannot digest, but your gut can. The beneficial bacteria in your gut, feed off this pre-biotic fibre and turn it into a short-chain fatty acid called Butyrate. Butyrate has been linked with being able to support people with IBS and similar illnesses that cause abdominal discomfort and pain. Recently Alland & Robert, a leading manufacturer of acacia gum and expert of natural gums since 1884, recently conducted a study that confirms that people who consume acacia gum every day improve their intestinal health (1). Please note this study was conducted with participants using at least 10 grams daily. HMN24 Plant Protein+ contains between 1.5-2.27 grams per individual serving so you need to supplement with additional Acacia gum to meet this level.

Vitamin D

- Vitamin D
- Synergistic with Vitamin K2
- May help relieve depression
- supports the immune system

Vitamin D is just about the most talked about vitamin in the world right now, given the air time it has (rightly) received during the Covid pandemic outbreak and resultant world wide lock down. A variety of studies have linked Vitamin D intake to helping to offer significant protection to the immune system and to ward off viruses. Vitamin D may also help to improve mood and ward off depression (2), helping those with depression to improve their mood. By playing a central role in the metabolism of calcium, the main mineral found in your bones and teeth, Vitamin D3 and K2 activate the calcium-binding actions of two proteins (matrix GLA protein and osteocalcin), which help to build and maintain bones. There are conflicting theories on just how much Vitamin D you should consume. As is usual, the general recommended dose for the HMN24 community may be far too low to provide optimal results. HMN24 have included 2000iu in each serving of Plant Protein+, because this is the popular maintenance levels of Vitamin D3 that is used by most pro-active, high performing individuals. Both Vitamin D3 and K2 are fat soluble, so need to be consumed with fat, which is why they are included alongside MCT and Flax oil.

Vitamin K2- MK7

- Vitamin K2- MK7
- Heart health
- Vital for Calcium metabolism
- Synergistic with Vitamin D3

Vitamin K2 is a powerful little micronutrient that plays an important part in your health. Diets higher in whole food sources typically provide good levels of Vitamin K2, but it makes sense to ensure we leave little to chance when trying to perform optimally. Vitamin K2 supports strong, healthy and active bones. By playing a central role in the metabolism of calcium, the main mineral found in your bones and teeth, Vitamin K2 and D3 activate the calcium-binding actions of two proteins (matrix GLA protein and osteocalcin), which help to build and maintain bones. Both Vitamin D3 and K2 are fat soluble, so need to be consumed with fat (Found in MCT and Flax oil).

Nutrition & Health Claims

Protein contributes to a growth in muscle mass

1. Protein contributes to the maintenance of muscle mass

2. Protein contributes to the maintenance of normal bones

3. Vitamin D contributes to the normal function of the immune system

4. Vitamin K contributes to the maintenance of normal bones

5. ALA contributes to the maintenance of normal blood cholesterol levels

Directions for Use

Directions for Use
Use 1 serving (1 level scoop) at anytime throughout the day to increase intake of quality protein, healthy brain fats and to maintain optimum levels of Vitamin D and K2. Perfect to use post exercise of any kind, between meals or before bed or anytime throughout the day to support your human optimisation.

Important Information
Food supplements should not be used as a substitute for a balanced diet and healthy lifestyle. Do not exceed two servings daily.

Storage Instructions
Store in a cool dry place and keep out of reach of children. Do not use if seal is broken. After use, immediately re-seal the pack and return to storage


Protein is a vital component to any high-performance lifestyle. Delivering a combination of essential amino acids, protein enables us to build and maintain muscle mass (*1, *2). But there are so many more benefits to building and maintaining muscle than the visibly clear aesthetic ones.

Being strong and functional allows us to perform both physically and be mentally agile, ensuring we can think and perform clearly and optimally in our day to day lives. How we manage our mental well-being and physical wellness is key to ensuring we can optimise the time spent throughout the day moving our body and training our minds. To be at our best, we need our brain firing and our immune system on point. Building strength and stamina, managing blood sugar levels, increasing strength of joints and bones, controlling body fat and improving body image and self confidence are all key benefits of gaining and maintain muscle. Therefore all are benefits of consuming protein.

Product Overview

HMN24 Plant Protein+ is a nutritionally optimised protein powder with a difference.

Containing up to 21G of high quality muscle-building (*1) plant protein from Pea, Hemp seed and Toasted Pumpkin seed, it also contains an optimised immune system and joint support combination of Vitamin D (2000iu) and K2 (100ug) (*3) (*4). Both these vitamins are delivered in high doses, designed for the HMN24 peformance mindset.

Also delivered within this great tasting nutritionally optimised protein are key fat sources of brain fats: MCT oil and Flaxseed oil (which also delivers a source of alpha linoleic acid, which also contributes to healthy cholesterol levels (*5)). Each serving of HMN24 Plant Protein+ also provides approximately 2 grams of the gut-friendly Acacia gum to help digestive wellness along with 3.6 grams of the vital amino-acid Glutamine, linked to gut integrity.

Until the last few years, the concern of none vegans when potentially using plant protein, instead of more traditional sources, has been either the inclusion of Soya protein, the lack of a complete amino acid profile, the lowered levels of BCAA’s or the taste. This has now changed with the introduction of superior plant protein sources and a greater understanding of how to combine them with flavour profiles.

Each serving of HMN24 Plant Protein + tastes amazing mixed with either water or your favourite dairy or plant-based milk source. HMN24 believe in using a variety of protein sources to account for your chosen daily intake. Plant Protein+ can be used as part of a none-vegan nutritional plan and alongside other sources of protein, to add variety from superior plant-based sources.

Understanding the training, structures and routines that are needed for performance - that to me is being optimised

Fergus Crawley - Hybrid Athlete




Phil has been a prominent figure in the health and fitness industry for over quarter of a century.

One of the most sought after strength and conditioning coaches in the UK he built a hugely successful coaching business before moving into the field of education. In 2015 he founded the Advanced Coaching Academy, a platform built with the primary intention of improving the global standards delivered in the health and fitness industry.

Offering year long courses in Business, Nutrition and Advanced Coaching the Academy has serviced over 6000 students worldwide and in turn the clients of those students.

Phil continues to present on a national level and is still as passionate about nutrition, movement and performance as he ever was.



Jason Rickaby has worked in the sports nutrition industry since he was 21 years old. Having worked in product formulation and marketing for 7 years previously, he co-founded PhD Nutrition as a 28 year old and developed the formulas for the entire launch range and continued to work with the product development team as the brand grew exponentially.

Fascinated with nutritional supplementation since being an 18 year old, Jason has written 2 books within the area and contributed to numerous top UK fitness magazines up to the early 2000’s. His obsession with the physical and mental benefits of nutritional supplementation came after being an early adopter of Creatine Monohydrate as an 18 year- old gym fanatic in 1994 and using early versions of nootropics to help him pull all-nighters to finish his college and university projects.

Having spent almost 25 years working in the area, Jason’s love for great nutrition, intense movement and nutritional supplementation has been the driving force in his adult life and is a lifestyle he lives and breathes.