Flow

Morning Optimisation Drink

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 24 Servings (£1.88 / Serving)   

£45.00
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FLOW® is a synergistic blend of ingredients designed to enhance alertness and cognitive function without relying on central nervous system stimulants. It serves a dual purpose: first, to combat the natural afternoon energy dip (circadian trough) we all experience, and second, to provide a cognitive boost whenever heightened focus and mental clarity are needed outside typical peak hours.

 

By leveraging a precise selection of ingredients, FLOW® works in harmony with the nervous system during the latter half of the waking day, supporting both sustained alertness and the body's natural transition into restful sleep.

Optimises cognitive function

Brain performance and reactivity

Reduce tiredness and fatigue

Support optimal neurotransmission

Help protect vision and eye-sight

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Product Details

How to Use

FLOW® is designed to be taken as we enter the circadian trough (afternoon slump), providing an alternative to caffeine that doesn't disrupt sleep but lends support to our bioligical preparation.  FLOW® can also be used to provide a cognitive boost whenever heightened focus and mental clarity are needed outside typical peak hours.

What it was made for?

Why We Created FLOW®

 

Modern life often operates on a rigid 9-to-5 schedule, demanding sustained focus, productivity, and cognitive performance throughout the day. However, our biology doesn’t naturally align with this artificial structure. Human energy levels fluctuate in accordance with our circadian rhythm—a natural cycle that governs alertness, cognitive function, and overall well-being.

 

One of the most pronounced dips in this rhythm occurs in the early-to-mid afternoon, commonly referred to as the "biological slump" or "circadian trough." During this time, we experience a decline in mental clarity, reaction time, motivation, and overall cognitive efficiency. This dip is not a sign of laziness; it is a fundamental part of human physiology. In pre-industrial societies, this period was often reserved for rest or lower-intensity activities. However, modern work expectations demand continuous performance, forcing individuals to push through fatigue, often resorting to excessive caffeine consumption or stimulants that may disrupt sleep and long-term energy balance.

 

The Science Behind FLOW®

 

FLOW® was designed to work with, rather than against, this natural biological cycle. Unlike traditional stimulants that force artificial alertness through central nervous system excitation, FLOW® leverages a synergistic blend of ingredients that support cognitive function, mental clarity, and sustained focus while respecting the body’s natural transitions throughout the day.

Key mechanisms include:

  • Optimising Neurotransmitter Balance: FLOW® provides targeted support for neurotransmitters involved in motivation, attention, and problem-solving, helping smooth the afternoon cognitive dip without overstimulation.
  • Supporting the Autonomic Nervous System: By working in alignment with the body's nervous system, FLOW® enhances focus and alertness while simultaneously priming the brain for a smooth transition into relaxation and high-quality sleep later in the evening.
  • Reducing Mental Fatigue Without Overstimulation: Unlike caffeine-heavy solutions, FLOW® does not create a spike-and-crash effect, nor does it interfere with sleep architecture, ensuring long-term cognitive resilience rather than short-term energy spikes.

Beyond the 9-5: Enhancing Performance When It Matters Most

 

While FLOW® was designed to mitigate the challenges of the traditional workday, its benefits extend beyond office hours. Whether preparing for an important meeting, tackling deep creative work, studying, or simply needing heightened cognitive function at any time of the day, FLOW® provides an intelligent, non-stimulant solution that enhances alertness without compromising long-term well-being.

 

By working with human biology rather than against it, FLOW® redefines cognitive enhancement, providing sustainable support for modern demands while respecting the body’s natural rhythms.

Associated Reading

Circadian modulation refers to the regulation of biological processes following the 24-hour cycle of day and night.

 

Disruption of this rhythm significantly impacts various physiological functions and health outcomes.

 

Research has increasingly highlighted the intricate relationship between circadian rhythms and metabolic health, mental well-being, and disease susceptibility.

The whole HMN24 range is designed to align and modulate this rhythm. 

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HEAR FROM OUR AMBASSADORS

Ingredients

HMN24 prioritises sourcing the highest-quality ingredients with full supply chain transparency. Our research-driven formulations ensure effective dosages for optimal potency, absorption, and digestibility.

 

We partner exclusively with suppliers committed to quality, science, and environmental sustainability. Transparency is essential to us—every ingredient, its dosage, form, and key compounds are clearly disclosed to support your health.

 

HMN24 Cognition 

Lions Mane

  • Supports cognitive health and normal mental performance.
  • Contributes to maintaining focus and memory.
  • May help support brain function as part of a healthy diet.

 

Lion's Mane mushroom is a potent nootropic ingredient rich in bioactive compounds like hericenones and erinacines. These compounds support neurogenesis, enhance cognitive function, and may contribute to nerve repair and protection. Studies suggest Lion's Mane may help improve memory, focus, and mental clarity.

Dosage: 5000mg from 10:1 fruiting body extract

 

Key Active Ingredients: 

Beta-Glucans: 20-30% (immune-modulating effects).
Hericenones: 1-3% (cognitive and neuroprotective benefits).
Erinacines: 1-3% (neuroregenerative benefits).

Synergistic Formulation:

Piperine (Black Pepper Extract) Enhances bioavailability of anthocyanins and polyphenols. (Inclusion Q3 2025)
 

N-Acetyl L-Carnitine

  • Contributes to cellular energy production,
  • Supports sustained mental focus 
  • Plays a role in energy availability
  • Aids normal energy metabolism

Acetyl-L-Carnitine (ALCAR) is a naturally occurring derivative of the amino acid L-Carnitine. It is essential to transport long-chain fatty acids into mitochondria, where they are converted into adenosine triphosphate (ATP)—the body’s primary energy currency. ALCAR also crosses the blood-brain barrier, where it contributes to brain energy metabolism and supports the production of acetylcholine, a key neurotransmitter involved in memory, learning, and focus.

 

This role in energy metabolism makes ALCAR particularly relevant for supporting performance during periods of high physical or mental demand, as well as aiding recovery and resilience under fatigue or stress.

 

Dosage: 500mg

Key Active Ingredients: 

High-purity Acetyl-L-Carnitine (≥98%).

 

Synergistic Formulation: Citicoline CDP-Choline (Choline Donor) to support acetylcholine synthesis and enhanced cognitive effects.

Rhodiola Rosea

  • Helps the body adapt to physical and mental stress.
  • Supports normal mental performance.
  • May help reduce fatigue during demanding tasks.

Rhodiola Rosea is an adaptogenic herb known for its ability to support physical and mental resilience under stress. It helps regulate the body's response to physical, emotional, and environmental stressors by modulating cortisol levels and enhancing energy metabolism.

Rhodiola Rosea is also known to support cognitive function by promoting neurotransmitter balance, improving focus, memory, and mental clarity. Additionally, it has been shown to enhance endurance and reduce fatigue by optimising mitochondrial efficiency and oxygen utilisation.

This makes Rhodiola Rosea particularly beneficial for individuals facing high physical or mental demands, aiding in performance, recovery, and overall stress resilience.

 

Dosage: 400 mg standardised to 3% rosavins and 1% salidroside.

Key Active Ingredients: 

Rosavins: 3% (stress and mood benefits).
Salidroside: 1% (cognitive and fatigue reduction).
 

N-Acetyl L-Tyrosine

  • Supports normal cognitive function.
  • Contributes to maintaining focus and mental clarity.
  • May help with mental performance during periods of stress.

N-Acetyl-L-Tyrosine (NALT) is a modified and highly bioavaialable form of the amino acid L-Tyrosine, known for its enhanced solubility and potential for improved absorption. It serves as a precursor to key neurotransmitters such as dopamine, norepinephrine, and epinephrine, which play essential roles in mood regulation, focus, motivation, and cognitive function.

 

By supporting neurotransmitter production, NALT helps enhance mental clarity, stress resilience, and cognitive performance, particularly under conditions of high physical or mental demand. It is often used to combat fatigue, improve focus, and promote overall brain function, making it a valuable supplement for those seeking to optimise performance and well-being.

Dosage: 350mg 

 

Synergistic Formulation:

Piperine (Black Pepper Extract): Enhances NALT bioavailability. (Inclusion Q3 2025)

Citicoline CDP-Choline

  • Contributes to normal cognitive function and energy production, essential for mental clarity and focus.
  • Helps replenish and support neurotransmitter synthesis, enhancing communication between brain cells.
  • Plays a role in cellular membrane health, which may benefit performance under mental strain or age-related cognitive challenges.

  • Supports normal energy metabolism and overall brain function.

Citicoline is a naturally occurring compound in the body, providing both cytidine and choline—key precursors for essential phospholipids and acetylcholine synthesis. These roles contribute to normal cognitive health and mental clarity, especially during challenging cognitive tasks.

 

Citicoline (CDP-Choline) is a precursor of phosphatidylcholine, a major phospholipid required for maintaining neuronal cell structure and function. It also supports ATP (adenosine triphosphate) production, enhancing cellular energy availability in the brain. This process is particularly important during times of high cognitive demand, mental fatigue, or stress.

 

Dosage: 250 mg 

 

Key Active Compounds:

Each serving contains approximately 46.25 mg cytidine and 102.5 mg choline.


 

Synergistic Formulation: N-Acetyl L-Carnitine to support acetylcholine synthesis and enhanced cognitive effects

L-Theanine enhances calm focus.

 

Piperine (Black Pepper Extract) improves bioavailability of stacked compounds. (Inclusion Q3 2025)

Lutein 

  • Contributes to the maintenance of normal vision.
  • Helps protect eyes from oxidative stress.
  • Supports eye health as part of a balanced diet.

Lutein is a carotenoid antioxidant primarily known for its role in eye health and cognitive function. It is found in high concentrations in the retina and macula, where it helps protect against blue light damage and oxidative stress, supporting visual clarity and reducing the risk of age-related eye conditions.

 

Beyond eye health, lutein also contributes to brain function, as it is present in the brain and linked to cognitive performance, memory, and processing speed. Its antioxidant properties help combat inflammation and oxidative stress, making it beneficial for overall cellular health.

 

Since the body does not produce lutein naturally, it must be obtained from dietary sources such as leafy greens, eggs, and colorful vegetables, or through supplementation for enhanced support.


Dosage: 10mg 

 

Synergistic Formulation:

Zeaxanthin is ideal as a complementary carotenoid to lutein

Zinc

  • Supports the normal function of the immune system.
  • Protects cells from oxidative stress.
  • Supports normal skin health. 
  • Contributes to normal cognitive function.

Zinc is an essential mineral that plays a vital role in numerous biological processes, including immune function, metabolism, cognitive health, and cellular repair. It is crucial for the activity of over 300 enzymes, supporting functions such as protein synthesis, wound healing, and antioxidant defense.

Zinc is also important for brain health, as it influences neurotransmitter function, memory, and mood regulation. Additionally, it contributes to hormonal balance, playing a key role in testosterone production and reproductive health.

Since the body does not store zinc, it must be obtained regularly through dietary sources like meat, shellfish, nuts, seeds, and legumes, or through supplementation to maintain optimal levels for health and performance.

 

Dosage: 5mg (50% NRV)

Synergistic Formulation: 

Piperine (Black Pepper Extract): Increases nutrient absorption by inhibiting intestinal enzymes that degrade zinc. (Inclusion Q3 2025)


Vitamin C: Enhances zinc absorption and supports immune and cognitive functions.
 

Zeaxanthin

  • Contributes to the maintenance of normal vision.
  • Helps protect the eyes from oxidative damage.
  • Supports eye health when combined with lutein..

Zeaxanthin is a powerful carotenoid antioxidant primarily known for its role in eye health and visual protection. It is found in high concentrations in the macula of the retina, where it helps filter harmful blue light and protects against oxidative stress, reducing the risk of age-related macular degeneration (AMD) and other vision impairments.

Like lutein, zeaxanthin also supports cognitive function, as it is present in the brain and linked to better memory, processing speed, and overall brain health. Its antioxidant properties help protect cells from damage, making it beneficial for eye, brain, and overall cellular health.

Since the body does not produce zeaxanthin, it must be obtained from dietary sources such as leafy greens, bell peppers, corn, and eggs, or through supplementation for enhanced vision and cognitive support.

Dosage: 2mg

The Cognition formula is designed to enhance mental performance by supporting key aspects of brain function, including focus, memory, neurotransmitter activity, and neural resilience. Through a synergistic combination of nootropic and neuroprotective ingredients, Cognition helps optimise cognitive function, sustain mental energy, and support long-term brain health.

HMN24 Energy 

Vitamin C

  • Supports normal collagen formation for healthy skin, blood vessels, and bones.
  • Protects cells from oxidative stress.
  • Contributes to the normal function of the immune system.
  • Helps reduce tiredness and fatigue..

Vitamin C, also known as ascorbic acid, is a powerful antioxidant and essential nutrient that supports immune function, collagen production, and cellular protection. It plays a key role in wound healing, skin health, and connective tissue maintenance by aiding in the synthesis of collagen, a structural protein necessary for skin, joints, and blood vessels.

As an antioxidant, vitamin C helps neutralize free radicals, reducing oxidative stress and inflammation, which supports heart health, brain function, and overall well-being

Dosage: 75mg (94% NRV)

 

Nicotinamide (B3)

  • Supports energy metabolism and reduces fatigue.
  • Contributes to normal skin and mucous membrane health.
  • Supports normal psychological function.
  • Maintains the normal functioning of the nervous system.
  • Promotes cardiovascular health.

Nicotinamide, or Vitamin B3, is essential for converting food into energy. It supports healthy skin, nervous system function, and psychological health while helping to reduce tiredness and fatigue.

Dosage: 8mg (50% NRV)

 

Pantothenic Acid (B5)

  • Contributes to normal energy metabolism.
  • Supports mental performance as part of a healthy diet.
  • Helps reduce tiredness and fatigue.
  • Plays a role in the normal synthesis and metabolism of some neurotransmitters.
  • Supports normal skin and hair health.

Pantothenic Acid, also known as Vitamin B5, is a water-soluble B-vitamin essential for energy metabolism, hormone production, and cellular function. It plays a key role in the formation of coenzyme A (CoA), which is critical for the breakdown of carbohydrates, fats, and proteins into energy.

Beyond energy production, pantothenic acid supports adrenal health, helping the body manage stress and fatigue by regulating cortisol levels. It also contributes to skin health, aiding in wound healing and maintaining a healthy complexion.


Dosage: 8mg (50% NRV)

 

Riboflavin (B2)

  • Contributes to normal energy metabolism.
  • Protects cells from oxidative stress.
  • Reduces tiredness and fatigue.
  • Maintains normal skin and vision.
  • Supports red blood cell health.

Riboflavin plays a critical role in energy production and cellular protection against oxidative stress. It supports healthy skin, vision, and red blood cell formation.

Dosage: 0.7 mg (50% NRV)

Vitamin B6

  • Supports normal energy metabolism.
  • Contributes to the normal function of the nervous and immune systems.
  • Helps reduce tiredness and fatigue.
  • Supports normal protein and glycogen metabolism.
  • Aids in normal psychological function.

Vitamin B6 is essential for neurotransmitter synthesis and energy metabolism. It supports nervous system function, immune health, and helps combat fatigue.

Dosage: 0.7 mg (50% NRV)

Thiamine (B1)

  • Contributes to normal energy-yielding metabolism.
  • Supports the normal functioning of the nervous system.
  • Helps maintain normal psychological function.
  • Promotes healthy heart function.

Thiamine is vital for energy metabolism, supporting the nervous system, heart function, and psychological health.

Dosage: 0.55 mg (50% NRV)

Folic Acid (B9)

  • Contributes to normal blood formation.
  • Supports normal immune system function.
  • Helps reduce tiredness and fatigue.
  • Aids in normal psychological function.

Folic acid is crucial for red blood cell production, DNA synthesis, and reducing fatigue. It plays an essential role in supporting overall health and maternal health during pregnancy.

Dosage:  100ug (50% NRV)

Biotin 

  • Supports healthy skin, hair, and nails.
  • Contributes to normal energy metabolism.
  • Aids in the normal functioning of the nervous system.
  • Supports macronutrient metabolism.

Biotin is a key vitamin for maintaining healthy hair, skin, and nails. It also supports energy production and the metabolism of macronutrients.


Dosage: 25ug (50% NRV)

Vitamin B12

  • Supports normal red blood cell formation.
  • Helps reduce tiredness and fatigue.
  • Contributes to normal energy metabolism.
  • Supports normal nervous system function.

Vitamin B12 is essential for energy metabolism, red blood cell production, and nervous system health. It also helps combat fatigue and supports DNA synthesis.
 

Dosage: 1.3ug (52% NRV)

Our Energy blend in FLOW provides a tapered dose of B-Vitamins aligning with energy and metabolic requisites into the second half of our waking day. 

HMN24 Hydrate 

Coconut Water Powder

  • Contributes to normal hydration.
  • Supports electrolyte balance.
  • Helps maintain normal muscle function.
  • Provides natural electrolytes for recovery.

Coconut Water Powder is rich in natural electrolytes, including potassium, which supports hydration, electrolyte balance, and muscle recovery during physical activity.

Dosage: 1250mg

Watermelon Juice Powder

  • Supports hydration and electrolyte balance.
  • Contributes to antioxidant intake.
  • Helps support muscle recovery.
  • Supports cardiovascular health.


Watermelon Juice Powder provides natural electrolytes and antioxidants, such as lycopene, which support hydration, muscle recovery, and cardiovascular health.

Dosage: 2500mg

Potassium

  • Contributes to normal muscle and nervous system function.
  • Supports energy-yielding metabolism.
  • Helps reduce tiredness and fatigue.
  • Contributes to normal electrolyte balance.
  • Supports bone health.


Potassium is an essential electrolyte that plays a crucial role in hydration, fluid balance, and muscle function. It helps regulate the body's water levels by working alongside sodium to maintain proper cellular hydration and electrolyte balance.

During exercise or sweating, potassium is lost along with other electrolytes, which can lead to dehydration, muscle cramps, and fatigue. Maintaining adequate potassium levels helps prevent these issues by supporting proper nerve signalling, muscle contractions, and cardiovascular function.

Dosage: 160mg (8% NRV)

Combined with the rest of the formula, our hydration blend provides us with a hypotonic drink ( Osmolarity ~38.5 mOsm) that allows fluid to be absorbed more quickly into cells. This is particularly useful for mild hydration needs and aligns with that requisite during the morning.

Frequently Asked Questions

What are Nootropics?

Nootropics are substances that enhance cognitive function, memory, focus, creativity, and mental clarity. They can be natural (such as herbal extracts, amino acids, and vitamins) or synthetic (lab-created compounds that improve brain performance).

Nootropics work by influencing neurotransmitter levels, brain energy metabolism, blood flow, and neuroplasticity, helping the brain function more efficiently. 

 

Nootropics are commonly used by students, professionals, athletes, and individuals looking to enhance mental performance, focus, and long-term brain health.

Can I use FLOW more than once a day?

FLOW is a versatile supplement designed to:

  1. Combat the natural afternoon energy dip (circadian trough) that everyone experiences.
  2. Provide a cognitive boost whenever heightened focus and mental clarity are needed outside typical peak hours.

For late-day events such as meetings, sports, or any activity requiring enhanced cognition, a second dose of FLOW can be used to maintain sharpness and mental performance.

Why is it caffeine-free?

FLOW is designed for afternoon use and caffeine-free to prevent disruptions in sleep and energy balance. Caffeine has a half-life of 5-6 hours, meaning an afternoon dose of caffeine can still be active at bedtime, making it harder to fall asleep and reducing sleep quality.

Our biology doesn’t typically align with typical working day structure. Human energy levels fluctuate in accordance with our circadian rhythm—a natural cycle that governs alertness, cognitive function, and overall well-being and the circadian trouh (afternoon slump) is a normal part of human and mammallian biology. FLOW is engineered to promote brain function and focus and work with the body’s natural energy cycles.

 

Will FLOW disrupt my sleep?

No, FLOW is designed to work with the natural reduction in sympathetic activity preparing us for high-quality sleep. Used closer to bedtime it may cause slightly more vivid dreams but won't impact sleep quality.